27 national associations address cross-media measurement and brand safety concerns

On May 7, 47 heads and representatives of 27 national industry associations from around the world gathered remotely for the National Associations Council (NAC) meeting to address the challenges and opportunities around cross-media measurement and brand safety and discuss the leadership role of national associations in these areas.

The meeting kicked off with updates from Matt Green (WFA), Richard Halton (ISBA) and Bob Liodice (ANA) on the global cross-media measurement initiative and pilot projects in the UK (Project Origin) and the US and shared how other national associations can drive similar initiatives in their market. Lars Gibbe (OWM) and Judy Davey (ACA) also shared on the cross-media measurement initiatives they're leading in Germany and Canada respectively.

Rob Rakowitz, Initiative Lead of the Global Alliance for Responsible Media (GARM), and Carolyn Everson, Vice President, Global Business Group at Facebook, shared on the progress being made by the global cross-industry alliance to improve digital safety, the challenges in combatting harmful content and the role national associations can play in driving brand safety locally. In April, GARM launched its first measurement report for digital brand safety across seven platforms including Facebook, which can be downloaded here.

The winners of WFA President’s Awards 2021 were also unveiled during the meeting. The annual awards look to recognise initiatives led by national industry associations that are helping advance the marketer’s agenda and contributing to positive change in the industry and society, against the backdrop of the pandemic.

The 27 participating associations were AAG, Guatemala; AAI, Ireland; AANA, Australia; ABA, Brazil; ACA, Canada; ANA, US; ANFO, Norway; ANZA, New Zealand; APAN, Portugal; bvA, The Netherlands; CAA, Argentina; CANA, China; DAOM, Denmark; HAA, Greece; ISA, India; ISBA, UK; JAA, Japan; MAA, Malaysia; Marketing Finland; MASA, South Africa; OWM, Germany; PAS, Pakistan; RVD, Turkey; Sveriges Annonsörer, Sweden; SWA-ASA, Switzerland; UBA, Belgium; and Union des marques, France.

For more information and a copy of the presentations, please contact Laura.