National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council Remote

    02 Jul 2024

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  2. NAC Dinner

    Amsterdam Netherlands

    17 Oct 2024

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  3. National Associations Council

    Amsterdam Netherlands

    18 Oct 2024

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  4. National Associations Council (virtual) Remote

    Amsterdam Netherlands

    18 Oct 2024

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Updates & industry initiatives from the NAC network

  1.    WFA names new chairs for Insight Forum and National Associations Council
    Consumer insightData & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

    Read more about "WFA names new chairs for Insight Forum and National Associations Council"
  2.    WFA President’s Awards recognise six key industry initiatives around the world

    WFA President’s Awards recognise six key industry initiatives around the world

    Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…

    Read more about "WFA President’s Awards recognise six key industry initiatives around the world"
  3.    Call for submissions: WFA President’s Awards 2024

    Call for submissions: WFA President’s Awards 2024

    WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May

    Read more about "Call for submissions: WFA President’s Awards 2024"
  4.    National associations to meet in Helsinki and Bogotá

    National associations to meet in Helsinki and Bogotá

    Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…

    Read more about "National associations to meet in Helsinki and Bogotá"
  5.    ANA to hold Global Day of Learning

    ANA to hold Global Day of Learning

    May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

    Read more about "ANA to hold Global Day of Learning"
  6.    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson

    Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"
  7.    UK ad industry unveils results of All In Census 2023
    Diversity & Inclusion

    UK ad industry unveils results of All In Census 2023

    The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

    Read more about "UK ad industry unveils results of All In Census 2023"
  8.    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…

    Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"
  9.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

    Read more about "National industry associations from 25 countries gather in Istanbul"
  10.    WFA President’s Awards recognise five initiatives around the world

    WFA President’s Awards recognise five initiatives around the world

    Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership

    Read more about "WFA President’s Awards recognise five initiatives around the world"
  11.    UK programmatic audit suggests improvements in online advertising transparency
    Ad fraud & verificationMedia transparencyProgrammatic

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

    Read more about "UK programmatic audit suggests improvements in online advertising transparency"
  12.    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change

    Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"
  13.    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…

    Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"
  14.    ISA re-elects Sunil Kataria as chairman

    ISA re-elects Sunil Kataria as chairman

    Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers

    Read more about "ISA re-elects Sunil Kataria as chairman"
  15.    AANA appoints new CEO

    AANA appoints new CEO

    Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…

    Read more about "AANA appoints new CEO"
  16.    National associations gather in Dublin and Santiago

    National associations gather in Dublin and Santiago

    The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…

    Read more about "National associations gather in Dublin and Santiago"
  17.    Dutch association receives royal designation for 100 years of representing the interests of advertisers
    Self-regulationValue of advertising

    Dutch association receives royal designation for 100 years of representing the interests of advertisers

    bvA challenges brand leaders to play an active role in addressing societal issues

    Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"
  18.    Ad Net Zero goes global to help the ad industry achieve net zero

    Ad Net Zero goes global to help the ad industry achieve net zero

    Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

    Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"
  19.    How industry associations are supporting the ad industry and people of Ukraine

    How industry associations are supporting the ad industry and people of Ukraine

    Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…

    Read more about "How industry associations are supporting the ad industry and people of Ukraine"
  20.    Marketing Finland creates label for companies and organisations helping Ukraine

    Marketing Finland creates label for companies and organisations helping Ukraine

    The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…

    Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"
  21.    Slovenian association helps Ukrainian families through creative competition and NFTs

    Slovenian association helps Ukrainian families through creative competition and NFTs

    SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia

    Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"
  22.    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    Agency review & pitching

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…

    Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"
  23.    Estonia celebrates the power of creativity

    Estonia celebrates the power of creativity

    TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions

    Read more about "Estonia celebrates the power of creativity"
  24.    ANA unveils guidelines for working with diverse suppliers
    Diversity & Inclusion

    ANA unveils guidelines for working with diverse suppliers

    New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…

    Read more about "ANA unveils guidelines for working with diverse suppliers"