The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Upcoming NAC meetings and events
Updates & industry initiatives from the NAC network
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Global Marketer WeekWFA heads to London for Global Marketer Week 2027
Read more about "WFA heads to London for Global Marketer Week 2027"WFA's annual flagship event will take place in April in London
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Retail media & ecommerceDutch industry charts a course for retail media
Read more about "Dutch industry charts a course for retail media"Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement
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Marketing effectivenessThe commercial power of brands - research spotlight
Read more about "The commercial power of brands - research spotlight"Study from Norway shows the effect of brands in keyword advertising
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Client & agency relationsThe rise of principal media - research spotlight
Read more about "The rise of principal media - research spotlight"A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.
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Leadership changes in Kenya, Malaysia and Paraguay
Read more about "Leadership changes in Kenya, Malaysia and Paraguay"MSK (Kenya) appoints new CEO
MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership
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Cross-media measurementCross-media measurement takes shape in Spain with MAPA
Read more about "Cross-media measurement takes shape in Spain with MAPA"AEA leads development of Spanish cross-media measurement solution
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Institute of Marketing in Malawi joins WFA
Read more about "Institute of Marketing in Malawi joins WFA"IMM joins WFA's network of national associations in more than 60 countries
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President's AwardsWFA President’s Awards recognise eight outstanding initiatives around the world
Read more about "WFA President’s Awards recognise eight outstanding initiatives around the world"Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership
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Global Marketer WeekGlobal Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
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HaloHow to activate Halo in your market
Read more about "How to activate Halo in your market"How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
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Marketing effectivenessSwedish advertisers launch marketing effectiveness handbook
Read more about "Swedish advertisers launch marketing effectiveness handbook"New guide aims to bridge gap between strategy and implementation
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Marketing effectivenessHow marketing excellence can drive shareholder value – research spotlight
Read more about "How marketing excellence can drive shareholder value – research spotlight"Good marketing pays for itself and then funds even better marketing
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National Associations in India, UK, Norway and Morocco change leadership
Read more about "National Associations in India, UK, Norway and Morocco change leadership"Four national associations have announced significant leadership transitions.
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President's AwardsCall for submissions: WFA President’s Awards 2026
Read more about "Call for submissions: WFA President’s Awards 2026"WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.
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Marketing effectivenessIn the spotlight: Raffaele Pastore - Italian Advertisers' Association
Read more about "In the spotlight: Raffaele Pastore - Italian Advertisers' Association"From sociology researcher to General Manager at UPA, Raffaele Pastore shares his background.
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Global Marketer WeekCMO ForumFirst speakers announced for Global Marketer Conference 2026
Read more about "First speakers announced for Global Marketer Conference 2026"WFA heads to Stockholm for its annual event for senior marketers from April 21-24
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Brand purposeWFA holds LATAM regional meeting in Montevideo
Read more about "WFA holds LATAM regional meeting in Montevideo"WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
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ABA Brazil publishes guidance on OOH metrics
Read more about "ABA Brazil publishes guidance on OOH metrics"Guide aims to address marketers’ need for accurate and reliable Out of Home (OOH) metrics
