The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Updates & industry initiatives from the NAC network
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National associations to meet in Warsaw
Read more about "National associations to meet in Warsaw"Heads of national associations from around the world gather in Warsaw on 22–23 October to discuss growth, measurement, retail media and AI
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In the spotlight: Eleni Kitra, Advertising Business Group (GCC)
Read more about "In the spotlight: Eleni Kitra, Advertising Business Group (GCC)"From Greece to Dubai, ABG CEO & Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era
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LATAM regional meeting comes to Central America for the first time
Read more about "LATAM regional meeting comes to Central America for the first time"Guatemala's AAG hosts the 2026 LATAM regional meeting, supported by advertiser associations of Costa Rica and El Salvador
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Canadian advertisers present their top industry honour for 2026
Read more about "Canadian advertisers present their top industry honour for 2026"ACA in Canada presents its 2026 Gold Medal Award to Brunico Communications' Mary Maddever for her contribution to Canadian marketing
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Cross-media measurement advances in Belgium and India
Read more about "Cross-media measurement advances in Belgium and India"UBA backs Belgium's CIM ONE cross-media measurement framework, while ISA in India explores a Halo-based system starting with video
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Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight
Read more about "Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight"Brand Marketing Sweden, ANFO (Norway) and Dansk Annoncørforening (Denmark) back a Kapero study on how marketing departments are changing as AI speeds up output
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UK and German advertisers take stock of retail media – research spotlight
Read more about "UK and German advertisers take stock of retail media – research spotlight"ISBA in the UK and OWM in Germany publish new retail media research on capabilities, investment and standards
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Women leaders of Brazilian associations share lessons in new ABA book
Read more about "Women leaders of Brazilian associations share lessons in new ABA book"ABA in Brazil publishes a book with chapters from 29 women who lead Brazilian industry associations
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Merger and rebrand bring new names in Australia and Sweden
Read more about "Merger and rebrand bring new names in Australia and Sweden"The AANA is now the Marketing Association of Australia, while Sveriges Annonsörer becomes Brand Marketing Sweden
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Global Marketer WeekWFA heads to London for Global Marketer Week 2027
Read more about "WFA heads to London for Global Marketer Week 2027"WFA's annual flagship event will take place in April in London
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Retail media & ecommerceDutch industry charts a course for retail media
Read more about "Dutch industry charts a course for retail media"Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement
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Marketing effectivenessThe commercial power of brands - research spotlight
Read more about "The commercial power of brands - research spotlight"Study from Norway shows the effect of brands in keyword advertising
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Client & agency relationsThe rise of principal media - research spotlight
Read more about "The rise of principal media - research spotlight"A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.
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Leadership changes in Kenya, Malaysia and Paraguay
Read more about "Leadership changes in Kenya, Malaysia and Paraguay"MSK (Kenya) appoints new CEO
MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership
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Cross-media measurementCross-media measurement takes shape in Spain with MAPA
Read more about "Cross-media measurement takes shape in Spain with MAPA"AEA leads development of Spanish cross-media measurement solution
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Institute of Marketing in Malawi joins WFA
Read more about "Institute of Marketing in Malawi joins WFA"IMM joins WFA's network of national associations in more than 60 countries
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President's AwardsWFA President’s Awards recognise eight outstanding initiatives around the world
Read more about "WFA President’s Awards recognise eight outstanding initiatives around the world"Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership
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Global Marketer WeekGlobal Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
