The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council

Chairperson
Ron Lund
President & CEO, ACA (Canada)
WFA Contact
WFA National Association member-only content
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Updates & industry initiatives from the NAC network
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ANA to hold Global Day of Learning
May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
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Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
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Diversity & Inclusion
UK ad industry unveils results of All In Census 2023
The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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WFA President’s Awards recognise five initiatives around the world
Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
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ISA re-elects Sunil Kataria as chairman
Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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AANA appoints new CEO
Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…
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National associations gather in Dublin and Santiago
The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…