The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
Updates & industry initiatives from the NAC network
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HaloHow to activate Halo in your market
Read more about "How to activate Halo in your market"How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
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Marketing effectivenessSwedish advertisers launch marketing effectiveness handbook
Read more about "Swedish advertisers launch marketing effectiveness handbook"New guide aims to bridge gap between strategy and implementation
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Marketing effectivenessHow marketing excellence can drive shareholder value – research spotlight
Read more about "How marketing excellence can drive shareholder value – research spotlight"Good marketing pays for itself and then funds even better marketing
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National Associations in India, UK, Norway and Morocco change leadership
Read more about "National Associations in India, UK, Norway and Morocco change leadership"Four national associations across have announced significant leadership transitions.
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President's AwardsCall for submissions: WFA President’s Awards 2026
Read more about "Call for submissions: WFA President’s Awards 2026"WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.
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Marketing effectivenessIn the spotlight: Raffaele Pastore - Italian Advertisers' Association
Read more about "In the spotlight: Raffaele Pastore - Italian Advertisers' Association"From sociology researcher to General Manager at UPA, Raffaele Pastore shares his background.
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Global Marketer WeekCMO ForumFirst speakers announced for Global Marketer Conference 2026
Read more about "First speakers announced for Global Marketer Conference 2026"WFA heads to Stockholm for its annual event for senior marketers from April 21-24
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Brand purposeWFA holds LATAM regional meeting in Montevideo
Read more about "WFA holds LATAM regional meeting in Montevideo"WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
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ABA Brazil publishes guidance on OOH metrics
Read more about "ABA Brazil publishes guidance on OOH metrics"Guide aims to address marketers’ need for accurate and reliable Out of Home (OOH) metrics
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Advertising & policyWFA holds LATAM Regional Meeting in Montevideo
Read more about "WFA holds LATAM Regional Meeting in Montevideo"Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.
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In the spotlight: Belgian Advertisers Association’s Luc Suykens
Read more about "In the spotlight: Belgian Advertisers Association’s Luc Suykens"Meet Luc Suykens, CEO of Belgium’s UBA
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Associations in GCC and Switzerland elect new leadership
Read more about "Associations in GCC and Switzerland elect new leadership"Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years
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What are national associations doing on influencer marketing?
Read more about "What are national associations doing on influencer marketing?"Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing
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RVD’s Ahmet Pura appointed first president of new TÜREK Union
Read more about "RVD’s Ahmet Pura appointed first president of new TÜREK Union"Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World
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President's AwardsWFA President’s Awards recognise five key industry initiatives in 2025
Read more about "WFA President’s Awards recognise five key industry initiatives in 2025"Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the UK.
