NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council (virtual) Remote

    29 Jan 2026

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  2. National Associations Council

    Stockholm Sweden

    24 Apr 2026

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  3. National Associations Council (virtual) Remote

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1.    June 2025 meeting

    June 2025 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place remotely on June 26, 2025

    Read more about "June 2025 meeting"
  2.    March 2025 meeting

    March 2025 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place In Brussels on March 21, 2025

    Read more about "March 2025 meeting"
  3.    January 2025 meeting

    January 2025 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place remotely on January 23, 2025

    Read more about "January 2025 meeting"
  4.    Survey: Budgeting and resource allocation

    Survey: Budgeting and resource allocation

    NAC survey conducted in October 2024

    Read more about "Survey: Budgeting and resource allocation"
  5.    October 2024 meeting

    October 2024 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place in Amsterdam on October 18, 2024

    Read more about "October 2024 meeting"
  6.    July 2024 meeting

    July 2024 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place remotely on July 2, 2024

    Read more about "July 2024 meeting"
  7.    Survey: Board governance

    Survey: Board governance

    NAC survey conducted in June-July 2024

    Read more about "Survey: Board governance"
  8.    Survey: Generative AI

    Survey: Generative AI

    NAC survey conducted in May 2024

    Read more about "Survey: Generative AI"
  9.    May 2024 meeting

    May 2024 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place in Toronto on May 17, 2024

    Read more about "May 2024 meeting"
  10.    February 2024 meeting

    February 2024 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place remotely on February 15, 2024

    Read more about "February 2024 meeting"
  11.    September 2023 meeting

    September 2023 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place in Helsinki on September 29, 2023

    Kindly hosted by Marketing Finland

    Read more about "September 2023 meeting"
  12.    June 2023 meeting

    June 2023 meeting

    Detailed overview and presentations from the National Associations Council meeting which took place remotely on June 28, 2023

    Read more about "June 2023 meeting"