The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
Updates & industry initiatives from the NAC network
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ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
Read more about "ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”"Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General
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ANA’s 2024 programmatic benchmark study: progress but challenges remain
Read more about "ANA’s 2024 programmatic benchmark study: progress but challenges remain"Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers
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Marketing effectivenessAPAN brings Effie Awards to Portugal
Read more about "APAN brings Effie Awards to Portugal"APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella
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German association publishes annual trend barometer
Read more about "German association publishes annual trend barometer"Advertisers anticipate growth in 2025 amid economic challenges
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Advertising & policyAustralian association launches new environmental claims code
Read more about "Australian association launches new environmental claims code"From 1 March, Australian advertisers will have to back up environmental claims with clear evidence
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In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska
Read more about "In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska"Meet Elzbieta Gorajewska, managing director of POR, as the association celebrates its first anniversary
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AIHow are national associations empowering advertisers through AI?
Read more about "How are national associations empowering advertisers through AI?"Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
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ANA launches final week of learning for 2024
Read more about "ANA launches final week of learning for 2024"WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place from December 2 -6.
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AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the Ritbot.
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Media & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations Council.
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Global Marketer WeekPresident's AwardsWFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive better marketing
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin America.
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ANA to hold Global Day of Learning
Read more about "ANA to hold Global Day of Learning"May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
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Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
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Advertising & policyInclusive marketingUK ad industry unveils results of All In Census 2023
Read more about "UK ad industry unveils results of All In Census 2023"The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
