The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Diversity & InclusionANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Diversity & InclusionUnstereotype Alliance launches Argentina chapter
Read more about "Unstereotype Alliance launches Argentina chapter"Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…
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Malaysian association elects new president
Read more about "Malaysian association elects new president"Claudian Navin Stanislaus is the new president of MAA
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Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers…
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Brand safetyBrand safetyMedia measurementNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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In the spotlight: Indian Society of Advertisers’ Sushil Matey
Read more about "In the spotlight: Indian Society of Advertisers’ Sushil Matey"Meet Sushil Matey, CEO of ISA
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WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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Value of advertising1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"Turkish industry alliance, DPIP, unveils Value of Advertising study
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Slovenia association appoints new board
Read more about "Slovenia association appoints new board"Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers
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Media measurementSweden’s cross-media measurement initiative unveils industry standard for media buying
Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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University students in Spain win big for effective advertising pitches
Read more about "University students in Spain win big for effective advertising pitches"AEA announces winners of effectiveness programme to inspire new marketing talent
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Diversity & InclusionUnstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
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The Philippines celebrates courage and optimism in brand marketing
Read more about "The Philippines celebrates courage and optimism in brand marketing"McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…
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Pakistan association welcomes first female chair
Read more about "Pakistan association welcomes first female chair"Zeelaf Munir is the new chairperson of PAS
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Brand safetyBrand safetyGARM x National Associations partnership meeting
Read more about "GARM x National Associations partnership meeting"Please note that GARM was discontinued on August 8 2024. See more here.
Recording of the GARM meeting with heads and…
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Brand safetyBrand safetyWebinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"Please note that GARM was discontinued on August 8 2024. See more here.
In this webinar, we discuss the critical role…
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Diversity & InclusionWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Brand safetyBrand safetyDenmark, Finland and Sweden launch Nordic alliance for responsible media
Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in…
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Diversity & InclusionNorwegian ad industry unveils new guidance to diversity strategy and recruitment
Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"ANFO and other industry associations aim to jointly improve diversity in Norway advertising
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Audience measurementMedia measurementCanadian association appoints lead for cross-media measurement initiative
Read more about "Canadian association appoints lead for cross-media measurement initiative"ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Kenyan association launches mentorship programme for marketers and students
Read more about "Kenyan association launches mentorship programme for marketers and students"New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry
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Italian association appoints new Director General
Read more about "Italian association appoints new Director General"Raffaele Pastore is the new Director General of UPA