The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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French update programme to make marketing FAIReR
Read more about "French update programme to make marketing FAIReR"Union des marques and FAIRe signatories strengthen commitments to responsible marketing
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Philippine association elects new president
Read more about "Philippine association elects new president"Marvin Tiu Lim is the new president of PANA
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Ad fraud & verificationMedia transparencySwiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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Digital policyNorway wants to take you back to school
Read more about "Norway wants to take you back to school"ANFO launches certification in responsible marketing and data privacy
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Consumers run the show at Japan’s advertising awards
Read more about "Consumers run the show at Japan’s advertising awards"Japan Advertisers Association holds its 58th JAA Awards
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South Africa and Unstereotype Alliance write a new chapter in the fight for equality
Read more about "South Africa and Unstereotype Alliance write a new chapter in the fight for equality"Marketing Association of South Africa launch the third Unstereotype Alliance national chapter
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In the spotlight: Danish Association of Advertisers’ Holger Wilcks
Read more about "In the spotlight: Danish Association of Advertisers’ Holger Wilcks"Meet Holger Wilcks, CEO of Dansk Annoncørforening
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France sets standard for measuring marketing effectiveness
Read more about "France sets standard for measuring marketing effectiveness"Union des marques launches platform for measuring marcomms effectiveness
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Self-regulationColombia’s bid for self-regulation given the thumbs-up
Read more about "Colombia’s bid for self-regulation given the thumbs-up"ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government
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Norway exposes buzzwords that should buzz off
Read more about "Norway exposes buzzwords that should buzz off"Norwegian marketers reveal the buzzwords that bombarded them in 2019
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Personalisation is U.S. marketing word of the year
Read more about "Personalisation is U.S. marketing word of the year"Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…
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Brazil mobilises marketers to transform organisational cultures
Read more about "Brazil mobilises marketers to transform organisational cultures"ABA releases report to help advertising adapt to a world in flux
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Pakistan reflects on a great year and looks to the future
Read more about "Pakistan reflects on a great year and looks to the future"Pakistan Advertisers Society holds Executive Council elections
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In the spotlight: ABA Brazil’s Sandra Martinelli
Read more about "In the spotlight: ABA Brazil’s Sandra Martinelli"Meet Sandra Martinelli, Executive President of the Brazilian Association of Advertisers…
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Unstereotype Alliance launches in Turkey
Read more about "Unstereotype Alliance launches in Turkey"Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Audience measurementMedia measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
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Kenya appoints new CEO
Read more about "Kenya appoints new CEO"Marketing Society of Kenya elects Edward Oswe
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Media governanceJapan unveils declaration on digital advertising
Read more about "Japan unveils declaration on digital advertising"JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
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America’s got talent, and the ANA is helping to recruit it
Read more about "America’s got talent, and the ANA is helping to recruit it"Latest campaign seeks to market careers in marketing to Generation Z.
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Nigeria showcases marketing excellence in West Africa
Read more about "Nigeria showcases marketing excellence in West Africa"ADVAN forms global jury and speaker-line up of marketing leaders for awards show
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Digital policyAd blockingWebinar: Better Ads Standards
Read more about "Webinar: Better Ads Standards"Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…
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Brand purposeBrand reputationWebinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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CreativityWebinar: Contagious presents Cannes Deconstructed 2019
Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.