The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Declaración para una Publicidad Progresiva
Read more about "Declaración para una Publicidad Progresiva"La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safetyBelgium unveils Digital Ad Trust label
Read more about "Belgium unveils Digital Ad Trust label"New initiative certifies websites that commit to responsible advertising practices
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Norway forms influencer marketing self-regulatory group
Read more about "Norway forms influencer marketing self-regulatory group"New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers
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Data & analyticsBlockchain can create more efficiency and transparency in digital marketing, according to German study
Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"New OWM study emphasises need for industry-wide stakeholder involvement
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Agency evaluation & performanceAgency managementAgency review & pitchingItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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InfluencersInfluencersThe Netherlands publishes influencer marketing guide and checklist
Read more about "The Netherlands publishes influencer marketing guide and checklist"New white paper produced by bvA’s taskforce on influencer marketing
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CreativityBetter marketing takes centre stage in Finland
Read more about "Better marketing takes centre stage in Finland"MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
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Advertising Council in Turkey launched
Read more about "Advertising Council in Turkey launched"Council holds first meeting in Ankara
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In the spotlight: MAZ Zimbabwe’s Gillian Rusike
Read more about "In the spotlight: MAZ Zimbabwe’s Gillian Rusike"Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)
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ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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In the spotlight: UBA Belgium’s Chris Van Roey
Read more about "In the spotlight: UBA Belgium’s Chris Van Roey"Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)
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Consumer insightSpanish launch guide to improve online user experience
Read more about "Spanish launch guide to improve online user experience"New guide offers practical advice to improve perception of digital advertising
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Finnish association changes its name
Read more about "Finnish association changes its name"Mainostajien Liitto renames itself to Marketing Finland
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Slovak brands association merges with industry coalition on packaging and environment
Read more about "Slovak brands association merges with industry coalition on packaging and environment"SZZV assumes leadership of merged associations
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Nigerians address business growth in a volatile economy
Read more about "Nigerians address business growth in a volatile economy"ADVAN gathers local CMOs to tackle industry challenges
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Filipinos celebrate brands that “get personal”
Read more about "Filipinos celebrate brands that “get personal”"Levi’s Philippines win Grand PANAta Award
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WFA announces plans to launch the Polish Advertisers Association
Read more about "WFA announces plans to launch the Polish Advertisers Association"Polish Advertisers Association aims to launch by end of 2020
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Digital policyWebinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
Read more about "Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams"Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media…
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Digital policySelf-regulationWebinar: Estándares Publicitarios no Intrusivos
Read more about "Webinar: Estándares Publicitarios no Intrusivos"Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de…
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In the spotlight: CAA Argentina’s Philip Perez
Read more about "In the spotlight: CAA Argentina’s Philip Perez"Meet Philip Perez, President of CAA
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Italians unveil big data management initiative for marketers
Read more about "Italians unveil big data management initiative for marketers"UPA’s “NESSIE” aims to help brands take back control of their data-driven marketing
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Unstereotype Alliance announces local chapters in South Africa and Turkey
Read more about "Unstereotype Alliance announces local chapters in South Africa and Turkey"Alliance members gather at Cannes Lions 2019
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Irish address data ethics in advertising
Read more about "Irish address data ethics in advertising"Data ethics of growing importance for global advertisers