NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette Van Swinderen

    Henriette Van Swinderen

    CEO

WFA Contact

Events

Upcoming NAC meetings and events

  1. National Associations Council (virtual) Online meeting

    30 Jun 2026

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  2. National Associations Council Hybrid

    Warsaw Poland

    22 Oct 2026

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Updates & industry initiatives from the NAC network

  1.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Marketing technologyDigital media transformationMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

    Read more about "Belgium’s first virtual Trends Day identifies 5 key industry trends"
  2.    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia

    Read more about "In the spotlight: Malaysian Advertisers Association’s Kadri Taib"
  3.    Slovenia hosts first major hybrid event in the Adriatic region

    Slovenia hosts first major hybrid event in the Adriatic region

    SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually

    Read more about "Slovenia hosts first major hybrid event in the Adriatic region"
  4.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Brand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

    Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"
  5.    GCC association launches cross-media measurement initiative
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  6.    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    Meet Hanna Riberdahl, CEO of Sveriges Annonsörer

    Read more about "In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl"
  7. Marketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

    Read more about "Norwegian association unveils new adtech and martech guidance"
  8.    Brazilian association explores the role of customer service in consumer-brand relationships

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

    Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"
  9.    Unstereotype Alliance launches UK chapter
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP

    Read more about "Unstereotype Alliance launches UK chapter"
  10.    Irish association welcomes new president

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

    Read more about "Irish association welcomes new president"
  11.    Pakistan holds first virtual Effie Awards

    Pakistan holds first virtual Effie Awards

    Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters

    Read more about "Pakistan holds first virtual Effie Awards"
  12.    Dutch ad industry launches diversity fund and programme
    Advertising & policyInclusive marketing

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands

    Read more about "Dutch ad industry launches diversity fund and programme"
  13.    GCC association to LEAD change in the ad industry
    Advertising & policyInclusive marketing

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry

    Read more about "GCC association to LEAD change in the ad industry"
  14.    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

    Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"
  15.    Paraguay association elects new board

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

    Read more about "Paraguay association elects new board"
  16.    Just Eat CEO named ISBA president

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

    Read more about "Just Eat CEO named ISBA president"
  17.    Portuguese association appoints new president

    Portuguese association appoints new president

    Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN

    Read more about "Portuguese association appoints new president"
  18.    National associations mobilise to support media outlets

    National associations mobilise to support media outlets

    How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the media sector.
    Last update: June 30, 2020

    Read more about "National associations mobilise to support media outlets"