NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    CEO

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

    Show more
  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

    Show more

Updates & industry initiatives from the NAC network

  1.    Portugal awards show extends a helping hand to the creative industry

    Portugal awards show extends a helping hand to the creative industry

    Walt Disney Company wins big at APAN Effectiveness Awards for giving a voice to their fans in Portugal

    Read more about "Portugal awards show extends a helping hand to the creative industry"
  2.    UK ad industry launches initiative to tackle climate emergency
    Brand purposeSustainability

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  3.    In the spotlight: Estonian Marketing Association’s Liis Tippel

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Meet Liis Tippel, CEO of TULI

    Read more about "In the spotlight: Estonian Marketing Association’s Liis Tippel"
  4.    Greek marketers address diversity and inclusion
    Advertising & policyInclusive marketing

    Greek marketers address diversity and inclusion

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

    Read more about "Greek marketers address diversity and inclusion"
  5.    Unstereotype Alliance launches UAE chapter
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UAE chapter

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

    Read more about "Unstereotype Alliance launches UAE chapter"
  6.    Spain recognises the value of advertising
    Advertising & policyValue of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

    Read more about "Spain recognises the value of advertising"
  7.    Zimbabwe prepares for Marketing 5.0 with hybrid event

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

    Read more about "Zimbabwe prepares for Marketing 5.0 with hybrid event"
  8.    Canada unveils cross-media measurement committee
    Advertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  9.    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    Meet Ediri Ose-Ediale, Executive Secretary of ADVAN

    Read more about "In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale"
  10.    Brazilian ad industry unveils campaign on responsible advertising to children
    Advertising & policy

    Brazilian ad industry unveils campaign on responsible advertising to children

    New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil

    Read more about "Brazilian ad industry unveils campaign on responsible advertising to children"
  11.    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    Advertising & policyInclusive marketing

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    bvA launches taskforce on Diversity & Inclusion

    Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"
  12.    Indian association welcomes first CEO

    Indian association welcomes first CEO

    Sushil Matey appointed as CEO of ISA

    Read more about "Indian association welcomes first CEO"
  13.    Norway celebrates Advertising Day with hybrid event

    Norway celebrates Advertising Day with hybrid event

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change faster

    Read more about "Norway celebrates Advertising Day with hybrid event"
  14.    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s digital world

    Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"
  15.    Gulf association welcomes new board

    Gulf association welcomes new board

    Unilever’s Sanjiv Kakar re-elected as Chairman

    Read more about "Gulf association welcomes new board"