Indian association welcomes first CEO

The Indian Society of Advertisers (ISA) has named Sushil Matey as CEO. The new appointment is part of ISA’s vision to become a future-ready organisation and serve the needs of advertisers in a fast-changing, Covid-19 world where digital has emerged as an important catalyst in the ad industry.

With over 30 years of marketing experience across different B2B and B2C sectors, Sushil held various senior and CXO roles in GE, Godrej, Schneider Electric, HR Johnson and Masco Corporation. He was recently Director Marketing of water and air purifier manufacturer Livpure and CEO of Livpure Smart Homes.

Commenting on his appointment, Sushil said: “I’m honoured to have been entrusted with this position and look forward to working closely with all ISA stakeholders and partners. The world around us is evolving rapidly on multiple fronts and it is vital for us to stay ahead of the change so we can provide support and create value in the industry.”

For more information, contact ISA.