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2024 sees growth in WFA membership
Read more about "2024 sees growth in WFA membership"New companies and organisations have signed up to join WFA in 2024.
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Inclusive marketing“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.
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Media & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations Council.
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Inclusive marketingFacing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for Diversity, Equity and Inclusion, sum up the key lessons from a recent WFA webinar on campaign backlash.
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Global Marketer of the YearTop priorities for Global Marketer of the Year nominees
Read more about "Top priorities for Global Marketer of the Year nominees"With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.
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Global Marketer of the YearNominations open for Global Marketer of the Year 2023
Read more about "Nominations open for Global Marketer of the Year 2023"WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of marketing to make a real difference to brands, businesses and society.
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Call for nominations: The Drum Future 50, in partnership with WFA
Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than 18 months
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Global Marketer WeekPresident's AwardsWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.
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Advertising & policyValue of advertising1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"Turkish industry alliance, DPIP, unveils Value of Advertising study
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ABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
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SustainabilityWalking the talk on climate change
Read more about "Walking the talk on climate change"Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral
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In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA
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The Drum and WFA recognise 50 rising stars in brand marketing
Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for less than 18 months
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Advertising & policyCross-media measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally
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Advertising & policyValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
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ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
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Advertising & policyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Japan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Advertising & policy
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM framework to help combat harmful content.
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Advertising & policyInfluencer marketingInclusive marketingColombian association launches measurement tool for responsible advertising practices
Read more about "Colombian association launches measurement tool for responsible advertising practices"Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising self-regulation in Colombia
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Paraguay association launches campaign highlighting value of legitimate brands
Read more about "Paraguay association launches campaign highlighting value of legitimate brands"CAP’s video campaign aims to encourage consumers to support legally-recognised companies
