Jury

Global Marketer of the Year 2020

Our Jury

Our jury represents a hugely experienced team of marketers, consultants and industry experts.

Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.

Raja Rajamannar Chief Marketing and Communications Officer, Mastercard, and WFA Jury President
Eloísa Moscardó Eloísa Corporate Advertising Director, Santander

Eloísa Moscardó is Head of Corporate Advertising and Content at Banco Santander. She joined the company in 2004, having previously worked in advertising agencies. In her current role, her brief is to bring Santander’s brand positioning to life by generating meaningful campaigns and content that connects with customers worldwide.
Atul Agrawal Atul Senior Vice President, Corporate Brand and Marketing, Tata Services
Mary Gerzema Mary SVP Regional Digital Marketing and Media, Shiseido

Rupen Desai Rupen Global CMO, Dole Packaged Foods
Stephan Loerke Stephan CEO, WFA

Stephan is CEO of the World Federation of Advertisers, overseeing its work on marketing and policy as well as being a member of WFA’s Executive Committee. Prior to joining the WFA, he worked at the United Nations in New York and later in marketing and management roles at L’Oréal.
May Zhang May Deputy Secretary General, Chinese Association of National Advertisers

Sandra Martinelli Sandra Executive President, Brazilian Association of Advertisers (ABA)
Bobby Simborio Bobby Executive Director, Philippine Association of National Advertisers (PANA)
Brian Yuyi Brian CEO, the Marketing Association of South Africa
Lucinda Peniston-Baines Lucinda Co-Founder & Managing Partner, The Observatory

Lucinda is a co-founder of The Observatory International which works with advertisers to transform their marketing resources. She has over 15 years’ experience in this area of agency management consultancy working across Resource & Roster Optimisation, Agency Search, Performance Management and Agency Compensation. She is current Vice President of the Management Consultancies’ Association and a regular lecturer for ISBA, the UK advertisers’ trade association.

Debbie Morrison Debbie Managing Director, Global Partnerships and Events, Ebiquity

Debbie is Ebiquity's Managing Director, Global Partnerships and Events, based within its London office. She leads Ebiquity’s collaborations with key trade bodies, as well as facilitates client events, roundtables, and other key client forums to ensure Ebiquity’s clients have access to the latest industry best practices and solutions.
Charlotte McEleny Charlotte APAC Publisher, The Drum
Nick Broomfield Nick Director & Global Client Lead, Dentsu SCHEMA

Judging process

Nominations can be received until October 25, 2020 and will be considered by our expert jury in November, who will create a shortlist.

Each jury member will vote for their six preferred candidates from the full list of nominations. Those votes will be added together and those marketers with the highest score will be shortlisted. In the event of a tie, WFA President and Mastercard CMCO Raja Rajamannar will cast the deciding vote.

The shortlisted marketers will be profiled on the WFA website and by our media partner The Drum to allow everyone to learn more about their successes in addressing the challenges facing their brands.

The marketing industry will then be able to vote for the winner of the WFA Global Marketer of the Year during the public voting phase. These votes will account for 50% of the score, with another 50% coming from a new vote by the expert jury, considering just the shortlisted marketers.

The winner will be announced in February 2021.

Timeline