Our jury represents a hugely experienced team of marketers, consultants and industry experts.
Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.
Raja RajamannarChief Marketing and Communications Officer, Mastercard, and WFA Jury President
Eloísa Moscardó is Head of Corporate Advertising and Content at Banco Santander. She joined the company in 2004, having previously worked in advertising agencies. In her current role, her brief is to bring Santander’s brand positioning to life by generating meaningful campaigns and content that connects with customers worldwide.
Atul AgrawalAtulSenior Vice President, Corporate Brand and Marketing, Tata Services
Mary GerzemaMarySVP Regional Digital Marketing and Media, Shiseido
Rupen DesaiRupenGlobal CMO, Dole Packaged Foods
Stephan LoerkeStephanCEO, WFA
Stephan is CEO of the World Federation of Advertisers, overseeing its work on marketing and policy as well as being a member of WFA’s Executive Committee. Prior to joining the WFA, he worked at the United Nations in New York and later in marketing and management roles at L’Oréal.
May ZhangMayDeputy Secretary General, Chinese Association of National Advertisers
Sandra MartinelliSandraExecutive President, Brazilian Association of Advertisers (ABA)
Bobby SimborioBobbyExecutive Director, Philippine Association of National Advertisers (PANA)
Brian YuyiBrianCEO, the Marketing Association of South Africa
Lucinda Peniston-BainesLucindaCo-Founder & Managing Partner, The Observatory
Lucinda is a co-founder of The Observatory International which works with advertisers to transform their marketing resources. She has over 15 years’ experience in this area of agency management consultancy working across Resource & Roster Optimisation, Agency Search, Performance Management and Agency Compensation. She is current Vice President of the Management Consultancies’ Association and a regular lecturer for ISBA, the UK advertisers’ trade association.
Debbie MorrisonDebbieManaging Director, Global Partnerships and Events, Ebiquity
Debbie is Ebiquity's Managing Director, Global Partnerships and Events, based within its London office. She leads Ebiquity’s collaborations with key trade bodies, as well as facilitates client events, roundtables, and other key client forums to ensure Ebiquity’s clients have access to the latest industry best practices and solutions.
Charlotte McElenyCharlotteAPAC Publisher, The Drum
Nick BroomfieldNickDirector & Global Client Lead, Dentsu SCHEMA
Judging process
Nominations can be received until October 25, 2020 and will be considered by our expert jury in November, who will create a shortlist.
Each jury member will vote for their six preferred candidates from the full list of nominations. Those votes will be added together and those marketers with the highest score will be shortlisted. In the event of a tie, WFA President and Mastercard CMCO Raja Rajamannar will cast the deciding vote.
The shortlisted marketers will be profiled on the WFA website and by our media partner The Drum to allow everyone to learn more about their successes in addressing the challenges facing their brands.
The marketing industry will then be able to vote for the winner of the WFA Global Marketer of the Year during the public voting phase. These votes will account for 50% of the score, with another 50% coming from a new vote by the expert jury, considering just the shortlisted marketers.
The winner will be announced in February 2021.
Timeline
Call for nominations
September 30 - October 25
Call for votes
December 3 - January 31
Winner announced
Early February 2021
Media partner
For more information or questions, please contact us