Global Marketer of the Year 2021

<p>Global Marketer of the Year 2021</p>

Our Jury

Our jury represents a hugely experienced team of marketers, consultants and industry experts.

Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.

  • Atul Agrawal
    Atul Agrawal Atul Senior Vice President - Corporate Brand and Marketing, Tata
  • Mary Gerzema
    Mary Gerzema Mary SVP Digital Marketing - Media and Consumer Insights, Shiseido
  • Susanne Kunz
    Susanne Kunz Susanne Managing Director, German Advertisers Association (OWM)
  • Stephan Loerke
    Stephan Loerke Stephan Chief Executive Officer, WFA
    Stephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.

    Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
  • Charlotte McEleny
    Charlotte McEleny Charlotte Asia Editor, The Drum
  • Elizabeth Melo
    Elizabeth Melo Elizabeth Executive President, Colombian National Advertisers Association (ANDA)
  • Kadri Mohamed Taib
    Kadri Mohamed Taib Kadri President, Malaysian Advertisers Association (MAA)
  • Debbie Morrison
    Debbie Morrison Debbie Managing Director Global Partnerships & Events, Ebiquity
  • Eloísa Moscardó
    Eloísa Moscardó Eloísa Head of Corporate Advertising and Content, Santander Group
  • Edward Oswe
    Edward Oswe Edward Chief Executive Officer, Marketing Society of Kenya (MSK)
  • Lucinda Peniston-Baines
    Lucinda Peniston-Baines Lucinda Co-founder & Managing Partner, The Observatory International
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Magid Souhami
    Magid Souhami Magid President & Partner, Global Data Bank
  • Jonathan Turner
    Jonathan Turner Jonathan Chairman, OxfordSM
  • Amanda Woo
    Amanda Woo Amanda CEO, AirAsia Super App

Judging process

Nominations can be received until October 10, 2021 and will be considered by our expert jury in October, who will create a shortlist.

Each jury member will vote for their six preferred candidates from the full list of nominations. Those votes will be added together and those marketers with the highest score will be shortlisted. In the event of a tie, WFA President and Mastercard CMO Raja Rajamannar will cast the deciding vote.

The shortlisted marketers will be profiled on the WFA website and by our media partner The Drum to allow everyone to learn more about their successes in addressing the challenges facing their brands.

The marketing industry will then be able to vote for the winner of the WFA Global Marketer of the Year during the public voting phase. These votes will account for 50% of the score, with another 50% coming from a new vote by the expert jury, considering just the shortlisted marketers.

The winner will be announced in January 2022.



Call for nominations

September 9 - October 10

Call for votes

November 18 - December 31

Winner announced

Feb 3

Media partner

For more information or questions, please contact us