WFA Global Marketer Hall of Fame
Andrea Alvares Andrea Chief Brand, Innovation, International and Sustainability Officer, NaturaAndrea Álvares was Chief Brand, Innovation, International and Sustainability Officer for Natura when she was shortlisted in 2021. Her nomination praised the way she helped empower the company’s consultants’ network, providing representatives with new digital tools, extending payment terms and supporting them during the pandemic. She also played a strong role in helping Natura drive up its innovation index, which rose nearly 10 percentage points in two years. She is currently on a sabbatical.
Conny Braams Conny Chief Digital and Commercial Officer, UnileverConny Braams, now Chief Digital and Commercial Officer at Unilever as well as being Vice President of the World Federation of Advertisers, is the incumbent WFA Global Marketer of the Year. As the FMCG giant’s top marketer, she leads the company’s end-to-end digital transformation and identifies new opportunities for growth. She believes brands have a responsibility to make sustainable behaviours easy and every day.
Rupen Desai Rupen WFA Asia VP & Advisory Board Member Copenhagen CartelRupen Desai, previously Global CMO, Dole Sunshine Company, made a powerful call to action for marketers to do more to drive a sustainable future at Global Marketer Week in Athens in 2022. He was shortlisted in 2021 for developing a new business model for Dole, one driven by a clear purpose: good nutrition is a human right. At Cannes Lions 2022 Dole’s work with Piñatex – turning pineapple leaves into vegan leather, resulting in a new series of Nike shoes and creating a new income stream for farmers – picked up the Grand Prix for Creative Business Transformation. He is currently a Board Member of Copenhagen Cartel and serves as WFA’s Regional VP for APAC.
Cristina Diezhandino Cristina CMO, DiageoCristina Diezhandino, CMO, Diageo, has re-imagined how the company’s 1,200-strong marketing team works since taking over the top role. She and her team have introduced quarterly plans and small challenge teams to address specific short-term problems. During the pandemic, she focused on enabling consumers to recreate that bar feeling at home, growing the ecommerce business, while also supporting bars and bar staff. She was shortlisted in 2021.
Cheryl Goh Cheryl Group VP of Marketing and Sustainability, GrabCheryl Goh has been with South-East Asia’s ride-sharing app since the beginning of its journey. As Group VP of Marketing and Sustainability she leads marketing across the region. Her team runs the GrabForGood programme, which has helped more than 800 people with disabilities become Grab drivers. She was shortlisted in 2019.
Julia Goldin Julia Chief Product and Marketing Officer, Lego GroupLego Group has been one of the leaders in the drive to build content-led brands and as Chief Product and Marketing Officer Julia Goldin has played a key role. Shortlisted in 2021, her remit covers product development, licensing and partnerships as well as marketing, research and the company’s in-house creative agency. During the pandemic she and her team devised the #letsbuildtogether campaign to support isolated children and their parents in just two weeks.
Richa Goswami Richa Chief Customer and Marketing Officer, HSBCCurrently Chief Customer and Marketing Officer at HSBC, Richa Goswami was shortlisted in 2019 for her role as Senior Director, Office of Marketing Value, Global Digital and Technology Excellence at J&J Consumer Health. In that role she led J&J’s drive to develop data-inspired creative and personalised content. The company’s 'Project Free Period' enabled women trapped in the sex trade to use the three days they can’t work due to menstruation to acquire new skills that will lead them to a better life.
Fernando Machado Fernando CMO, Activision BlizzardFernando Machado found global marketing fame as Chief Marketing Officer at Burger King and its parent company RBI, with a reputation for pushing creative boundaries to drive business growth. Campaigns such as Whopper Detour picked up a host of Cannes Lions to go on a mantlepiece that also includes D&AD Yellow Pencils and Grand Effies. He was shortlisted in 2019 and 2020 and now works as Chief Marketing Officer at Activision Blizzard.
Lisa McKnight Lisa EVP and Global Head of Barbie & Dolls Portfolio, MattelLisa McKnight, EVP and Global Head of Barbie & Dolls Portfolio at Mattel, has played a critical role in transforming Mattel’s portfolio and updating the classic doll for the 21st century. She has added much greater diversity to the range, helping more young girls see themselves in the Barbie brand. Shortlisted in 2020, she has worked for Mattel for more than 20 years.
Ukonwa Ojo Ukonwa Global CMO, Amazon Prime Video & StudiosUkonwa Ojo was shortlisted in 2018 for her work as Chief Marketing Officer, Consumer Beauty at Coty, where she rebranded Covergirl, launched the I Am What I Makeup campaign and opened a new “experiential beauty playground” flagship store in New York. Since then, she’s been Global Chief Marketing Officer at MAC Cosmetics and also spent two years as Global Chief Marketing Officer for Amazon Prime Video & Studios.
Ivan Pollard Ivan Leader at The Conference BoardIvan Pollard was shortlisted in 2020 for his work as Global CMO at General Mills. He was recognised for the success he’d had in taking a three Cs approach to General Mills; creativity, building a community and enhancing capability. He also mixed precision marketing with the opportunities presented by big cultural events, including promoting regenerative agriculture. He currently works for The Conference Board, a thinktank that provides insights into what lies ahead.
Marc Pritchard Marc Chief Brand Officer at Procter & GambleMarc Pritchard, Chief Brand Officer at Procter & Gamble, has been consistently recognised as one of the world’s best marketers. He was shortlisted in 2017, 2018, 2019 and named Global Marketer of the Year2020. Marc sets the company’s multi-billion-dollar media, marketing and advertising strategies and leads marketing innovations for P&G’s portfolio of trusted, quality brands. He has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.
Raja Rajamannar Raja Chief Marketing & Communications Officer and President – Healthcare Business at MastercardRaja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business at Mastercard, was shortlisted in 2017 and 2018, when he picked up the Global Marketer of the Year title. He has since been elected as President of the WFA and is the author of the Wall Street Journal bestseller Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
Lubomira Rochet Lubomira Partner, JAB Holding CompanyLubomira Rochet, then Chief Digital Officer at L’Oréal was named Global Marketer of the Year in 2019. The award was recognition of her role in developing a strong push on eCommerce and the accelerated digitalization of media through a massive precision advertising program that has been rolled out in 45 countries. Lubomira also championed the development of digital skills amongst L’Oréal’s marketing teams and the use of AR in “beauty tech” to craft personalised customer experiences. She is currently a partner at JAB Holding Company.
Syl Saller Syl ex CMO, DiageoSyl Saller was recognised for leading the transformation in both creative excellence and marketing effectiveness across Diageo. She also inspired industry wide change in promoting gender equality and supporting leadership development within Diageo and beyond. In addition to sponsoring equality initiatives established by the Unstereotype Alliance, she has helped launch new programs that support leadership development and a diverse pipeline of top talent at Diageo. She was shortlisted in 2018 and 2019 and is now a board member, non-executive director, advisor and executive coach.
Hans-Christian Schwingen Hans-Christian ex CMO, Deutsche TelekomHans-Christian Schwingen, CMO at Deutsche Telekom, was shortlisted in 2017. He was praised for his work in giving the Life is for Sharing new meaning through mobile game Sea Hero Quest, which persuaded consumers to share data to help medical researchers looking for a cure for dementia. He is now a self-employed brand revitalizer and renovator as well as a member of the advisory board at the GIM Society for Innovative Market Research.
Pratik Thakar Pratik Head of Global Creative Strategy and Content, Coca-Cola at TCCCPratik Thakar, Head of Global Creative Strategy and Content, Coca-Cola at TCCC, led structural changes that have allowed Coca-Cola’s marketing teams and agency partners to collaborate even more closely during the pandemic. He has created new merchandising partnerships and launched the company’s game-themed “One Coke Away from Each Other” campaign. He was shortlisted in 2021.
Jane Wakely Jane EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCoJane Wakely, then Lead CMO at Mars, was shortlisted in 2017, 2020 and 2021. She has been a critical part of Mars’ efforts to innovate digitally and creatively. She drove the transformation of Mars’ marketing function, delivering a new mandate – building brands for mutual value – to create a roadmap for sustainable growth. Recent campaigns include Sheba’s Hope Reef product, where the brand partnered with National Geographic to help regrow coral at the site in Indonesia. She is now EVP, chief consumer and marketing officer and chief growth officer, international foods at PepsiCo.
Keith Weed Keith ex CMCO, UnileverKeith Weed, then Chief Marketing & Communications Officer at Unilever, was the inaugural winner of WFA’s Global Marketer of the Year in 2017. He was praised for his work in using the power advertising not just to build brands, but to positively contribute to society, including Unilever's work around gender stereotyping. He is now an independent director on the board of WPP and Sainsbury’s as well as president of the UK’s Advertising Association and Royal Horticultural Society.
Claudia Willvonseder Claudia Executive Board Member, Dr. OetkerClaudia Willvonseder was shortlisted in 2018 for her role as Chief Marketing Officer at Ikea Group, where she worked to engage all 29 IKEA markets around common objectives and co-initiatives, focusing on her belief that corporate behaviour and culture is the future of marketing. She is now an executive board member at Dr. Oetker.
Glory Zhang Glory Chief Marketing Officer, HuaweiGlory Zhang, Chief Marketing Officer at Huawei Consumer Business Group, was shortlisted in 2017 for her role as the public face of the company’s global consumer business, playing a key role in its move to become a premium competitor to Samsung and Apple. She also established its PR team and helped launch the Honor brand globally.
