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Brand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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It’s the economy…
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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The missing conversation
Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
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Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers…
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Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers…
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Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…
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Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…
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Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…
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Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…
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Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted…
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Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
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WFA and jury reveal shortlist for Global Marketer of the Year 2022
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
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What’s the biggest challenge facing marketers right now?
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
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CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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WFA members inducted into inaugural Forbes CMO Hall of Fame
Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
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Conny Braams named WFA Global Marketer of the Year 2021
Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
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Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…
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Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…
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Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…
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Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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Brand purposeBrand reputationDigital transformation
What’s worth keeping post pandemic
The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Marc Pritchard named WFA Global Marketer of the Year 2020
The award celebrates marketers who have been truly making a difference in 2020.
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WFA interviews the Global Marketer of the Year 2020 nominees
The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the…
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Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…
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Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…
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Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…
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Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…
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WFA names shortlist for Global Marketer of the Year 2020
Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Creativity
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
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Change in 2020 extends beyond marketing
The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…
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Brand purpose
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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Brand reputation
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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In conversation with WFA's Global Marketer of the Year 2019
WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Award celebrates marketers who have been truly making a difference in 2019. More at…
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Value of advertisingDiversity & InclusionMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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See the six shortlisted nominees for WFA Global Marketer of the Year
The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos…
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Global Marketer of the Year shortlist profiled
The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
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Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…
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WFA names shortlist for Global Marketer of the Year 2019
Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January…
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Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…
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Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…
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Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…
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Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…
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WFA launches Global Marketer of the Year 2019
Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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What does it take to become WFA’s Global Marketer of the Year?
Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the…
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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
The award to appoint the marketers who are making a difference for business and society
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Global Marketer of the Year 2018 nominees: Ukonwa Ojo
WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the Year 2018 nominees: Marc Pritchard
WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the Year 2018 nominees: Keith Weed
WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took…
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Global Marketer of the Year 2018 nominees: Raja Rajamannar
WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary…
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Global Marketer of the Year 2018 nominees: Claudia Willvonseder
WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the Year 2018 nominees: Syl Saller
WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Organisation & structure
The 6 global marketers of 2018 in 12 tweets
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
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WFA names shortlist for Global Marketer of the Year 2018
Winner to be announced in January
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WFA launches Global Marketer of the Year 2018
Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
WFA has partnered with leading marketing publication, The Drum, for WFA Global Marketer of the Year 2018.
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Global Marketer of the Year: Keith Weed on the marketing organisation
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on agency partners
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on making a difference
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…