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Brand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technologyCristina Diezhandino named WFA Global Marketer of the Year 2022
Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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It’s the economy…
Read more about "It’s the economy…"Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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The missing conversation
Read more about "The missing conversation"Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
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Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
Read more about "Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee"Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers…
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Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
Read more about "Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee"Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers…
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Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
Read more about "Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee"Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…
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Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Read more about "Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee"Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…
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Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Read more about "Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee"Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…
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Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
Read more about "Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee"Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…
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Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
Read more about "Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee"Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted…
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Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Read more about "Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee"Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
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WFA and jury reveal shortlist for Global Marketer of the Year 2022
Read more about "WFA and jury reveal shortlist for Global Marketer of the Year 2022"Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
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What’s the biggest challenge facing marketers right now?
Read more about "What’s the biggest challenge facing marketers right now?"With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectivenessWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work…
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WFA members inducted into inaugural Forbes CMO Hall of Fame
Read more about "WFA members inducted into inaugural Forbes CMO Hall of Fame"Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
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Conny Braams named WFA Global Marketer of the Year 2021
Read more about "Conny Braams named WFA Global Marketer of the Year 2021"Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
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Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…
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Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Read more about "Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company"Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…
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Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…
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Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Read more about "Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group"Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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Brand purposeBrand reputationDigital transformationWhat’s worth keeping post pandemic
Read more about "What’s worth keeping post pandemic"The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Marc Pritchard named WFA Global Marketer of the Year 2020
Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"The award celebrates marketers who have been truly making a difference in 2020.
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WFA interviews the Global Marketer of the Year 2020 nominees
Read more about "WFA interviews the Global Marketer of the Year 2020 nominees"The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the…
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Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…
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Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Read more about "Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills"Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…
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Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…
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Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Read more about "Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars"Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…
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WFA names shortlist for Global Marketer of the Year 2020
Read more about "WFA names shortlist for Global Marketer of the Year 2020"Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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CreativityThe work that inspired in 2020
Read more about "The work that inspired in 2020"We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
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Change in 2020 extends beyond marketing
Read more about "Change in 2020 extends beyond marketing"The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…
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Brand purposeWhat are you looking for in the Global Marketer of the Year 2020?
Read more about "What are you looking for in the Global Marketer of the Year 2020?"Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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Brand reputationWFA launches Global Marketer of the Year 2020
Read more about "WFA launches Global Marketer of the Year 2020"Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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In conversation with WFA's Global Marketer of the Year 2019
Read more about "In conversation with WFA's Global Marketer of the Year 2019"WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"Award celebrates marketers who have been truly making a difference in 2019. More at…
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Value of advertisingDiversity & InclusionMarketing capabilitiesTop 12 thoughts from our Global Marketer of the Year shortlist
Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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See the six shortlisted nominees for WFA Global Marketer of the Year
Read more about "See the six shortlisted nominees for WFA Global Marketer of the Year"The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos…
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Global Marketer of the Year shortlist profiled
Read more about "Global Marketer of the Year shortlist profiled"The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
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Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…
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WFA names shortlist for Global Marketer of the Year 2019
Read more about "WFA names shortlist for Global Marketer of the Year 2019"Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January…
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Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…
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Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…
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Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…
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Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…
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WFA launches Global Marketer of the Year 2019
Read more about "WFA launches Global Marketer of the Year 2019"Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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What does it take to become WFA’s Global Marketer of the Year?
Read more about "What does it take to become WFA’s Global Marketer of the Year?"Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the…
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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"The award to appoint the marketers who are making a difference for business and society
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Global Marketer of the Year 2018 nominees: Ukonwa Ojo
Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the Year 2018 nominees: Marc Pritchard
Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the Year 2018 nominees: Keith Weed
Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took…
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Global Marketer of the Year 2018 nominees: Raja Rajamannar
Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary…
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Global Marketer of the Year 2018 nominees: Claudia Willvonseder
Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the Year 2018 nominees: Syl Saller
Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Organisation & structure
The 6 global marketers of 2018 in 12 tweets
Read more about "The 6 global marketers of 2018 in 12 tweets"Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
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WFA names shortlist for Global Marketer of the Year 2018
Read more about "WFA names shortlist for Global Marketer of the Year 2018"Winner to be announced in January
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WFA launches Global Marketer of the Year 2018
Read more about "WFA launches Global Marketer of the Year 2018"Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
Read more about "WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers"WFA has partnered with leading marketing publication, The Drum, for WFA Global Marketer of the Year 2018.
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Global Marketer of the Year: Keith Weed on the marketing organisation
Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on agency partners
Read more about "Global Marketer of the Year: Keith Weed on agency partners"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on making a difference
Read more about "Global Marketer of the Year: Keith Weed on making a difference"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…