Global Marketer of the Year 2020

Global Marketer of the Year 2020

<p>Global Marketer of the Year 2020</p>

P&G's Chief Brand Officer, Marc Pritchard, has been named WFA Global Marketer of the Year 2020. He was awarded this honour following a combined vote from an expert jury and the industry at large including WFA members, with each accounting for a half of the final score. Watch the interview:

Our shortlist

After attentively considering more than 30 eligible names as part of the shortlisting process, our expert jury of 14 marketing industry leaders has helped select the following six marketers for the final voting round:

  • Andrew Garrihy Andrew Global Chief Brand Officer, Huawei Consumer Business Group & Western Europe Chief Marketing Officer

    Andrew has helped Huawei weather many storms in the last couple of years, both geopolitical and the pandemic. He’s also helped develop Story Sign, a text to sign language app that has transformed the lives of deaf communities around the world and across devices.

  • Fernando Machado Fernando Global Chief Marketing Officer, Restaurant Brands International

    Fernando has expanded his remit beyond Burger King and now oversees the whole group, which includes Tim Horton’s and Popeye’s. This year his bold creative approach has been focused on driving business during lock down.

  • Lisa McKnight Lisa SVP, Global Head of Barbie & Dolls Portfolio, Mattel, Inc.

    Lisa has helped reinvent an iconic brand, updating the classic doll for the 21st century with vastly greater diversity in the range.

  • Ivan Pollard Ivan SVP, Global Chief Marketing Officer, General Mills

    Ivan has taken a three Cs approach to General Mills; creativity, building a community and enhancing capability. He has also mixed precision marketing with the opportunities presented by big cultural events.

  • Marc Pritchard Marc Chief Brand Officer, P&G

    Marc has not only boosted P&G’s data-driven capabilities but he has also developed new ‘fix and flow’ agency models as well as ensuring that all communications meet the highest standards on gender equality and diversity.

  • Jane Wakely Jane Lead CMO, Mars

    Jane has been a critical part of Mars’ efforts to innovate digitally and creatively. Her current focus is to move petcare beyond the functional into a category that creates a better world for pets.

Andrew Garrihy, Global Chief Brand Officer, Huawei Consumer Business Group

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Fernando Machado, Global CMO, RBI

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Lisa McKnight, SVP, Global Head of Barbie and Dolls Portfolio, Mattel

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Ivan Pollard, SVP, Global CMO, General Mills

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Marc Pritchard, Chief Brand Officer, P&G

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Jane Wakely, Lead CMO, Mars

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About

WFA Global Marketer of the Year Award celebrates the role that regional and global marketers play in building brilliant businesses, setting the course of our industry and inspiring others.

The award aims to showcase global and regional marketers who have been truly making a difference in the last 12 months: those who are using the power of marketing to deliver better business results; those who are using their influence to improve the way our industry operates; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.

Criteria

The WFA Global Marketer of the Year seeks to identify the person in a global or regional role who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.

Who can nominate: 

Any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the ‘Nominate now’ button on this page. Additionally,  our expert jury of global marketers and industry experts can nominate those they think deserve wider recognition.

Who should be nominated:

This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.

We believe that the best global and regional marketers, even in the exceptional circumstances of 2020, should show outstanding leadership in three key areas.

  1. Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.
  2. Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals.
  3. Delivering inspiring work that genuinely makes a difference, be that culturally, for the business or for society as a whole.

All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.

There are no entry fees. 

For details on the judging process click here.

Our Jury

Our jury represents a hugely experienced team of marketers, consultants and industry experts.

Chaired by Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, it includes a wide range of sector and regional expertise, making it perfectly equipped to identify those who are making the biggest impact on the increasingly global marketing business.

  • Raja Rajamannar Chief Marketing and Communications Officer, Mastercard, and WFA Jury President
  • Eloísa Moscardó Eloísa Corporate Advertising Director, Santander

    Eloísa Moscardó is Head of Corporate Advertising and Content at Banco Santander. She joined the company in 2004, having previously worked in advertising agencies. In her current role, her brief is to bring Santander’s brand positioning to life by generating meaningful campaigns and content that connects with customers worldwide.

  • Atul Agrawal Atul Senior Vice President, Corporate Brand and Marketing, Tata Services
  • Mary Gerzema Mary SVP Regional Digital Marketing and Media, Shiseido
  • Rupen Desai Rupen Global CMO, Dole Packaged Foods
  • Stephan Loerke Stephan CEO, WFA

    Stephan is CEO of the World Federation of Advertisers, overseeing its work on marketing and policy as well as being a member of WFA’s Executive Committee. Prior to joining the WFA, he worked at the United Nations in New York and later in marketing and management roles at L’Oréal.

  • May Zhang May Deputy Secretary General, Chinese Association of National Advertisers
  • Sandra Martinelli Sandra Executive President, Brazilian Association of Advertisers (ABA)
  • Bobby Simborio Bobby Executive Director, Philippine Association of National Advertisers (PANA)
  • Brian Yuyi Brian CEO, the Marketing Association of South Africa
  • Lucinda Peniston-Baines Lucinda Co-Founder & Managing Partner, The Observatory

    Lucinda is a co-founder of The Observatory International which works with advertisers to transform their marketing resources. She has over 15 years’ experience in this area of agency management consultancy working across Resource & Roster Optimisation, Agency Search, Performance Management and Agency Compensation. She is current Vice President of the Management Consultancies’ Association and a regular lecturer for ISBA, the UK advertisers’ trade association.

  • Debbie Morrison Debbie Managing Director, Global Partnerships and Events, Ebiquity

    Debbie is Ebiquity's Managing Director, Global Partnerships and Events, based within its London office. She leads Ebiquity’s collaborations with key trade bodies, as well as facilitates client events, roundtables, and other key client forums to ensure Ebiquity’s clients have access to the latest industry best practices and solutions.

  • Charlotte McEleny Charlotte APAC Publisher, The Drum
  • Nick Broomfield Nick Director & Global Client Lead, Dentsu SCHEMA

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