Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Read The Drum interview with Marc: P&G’s Marc Pritchard says its ‘startup mentality’ to brand building makes the grade
Marc is responsible for P&G’s brand building disciplines worldwide. He sets the company’s multi billion dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
Marc is a veteran of P&G for more than three decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure antiperspirant/deodorant brand. He has 20 years of progressive experience in the Beauty and Personal Care categories which earned his appointment to president of Global Cosmetics and Personal Care in 2003.
Known for his pioneering approach to product, commercial and operational innovation, Marc served as president of Global Strategy for two years, driving expanded productivity for P&G He was appointed P&G’s chief marketing officer in 2008.
As P&G’s top brand builder, Marc believes in the power of brands to serve people with superior performing products, while being both a force for good and a force for growth through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability.
He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.
What are the things he's most proud of this year?
“I’m most proud of P&G people and our partners stepping up as a force for good in what has been an unimaginable 2020. Together, we are mission-focused: protect the safety of employees; serve people around the world with our essential health, hygiene and cleaning products; and support communities in need.
Our brands pivoted to view every communication through the lens of being “useful” creating “how to” content like sanitizing surfaces and shaving for a better mask fit. We offered free laundry services for frontline responders. We used our voice to create public service messages for hand sanitizing, social distancing and mask wearing.
In 100 days, we worked with broadcasters, platforms and agencies to create fifteen powerful programs, supported by more than 15 thought-provoking ads, to help raise more than $150 million to battle COVID. We used our voices to celebrate all people and step up as a force for good.”
Also shortlisted for WFA Global Marketer of the Year 2020 are:
- Andrew Garrihy, Global Chief Brand Officer, Huawei Consumer Business Group & Western Europe Chief Marketing Officer
- Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International
- Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel
- Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills
- Jane Wakely, Lead CMO, Mars Inc.