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  1.    Sustainability and procurement
    Gender & diversityMarketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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  2.    Burst the bubble, recruit for the future and focus – your September to do list

    Burst the bubble, recruit for the future and focus – your September to do list

    As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…

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  3.    I don't want yet another soft drinks company screaming purpose at me
    Brand purpose

    I don't want yet another soft drinks company screaming purpose at me

    We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…

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  4.    A marketer's checklist on mitigating ad fraud
    Ad fraud & verification

    A marketer's checklist on mitigating ad fraud

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…

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  5.    You can learn a lot from a dummy
    Digital policyData collection & privacy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…

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  6.    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    Meet Hanna Riberdahl, CEO of Sveriges Annonsörer

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  7.    The big questions this year, answered by LIONS Live
    Gender & diversityCreativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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  8.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

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  9.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

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  10.    Time to stop covering up our diversity
    Gender & diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"
  11.    Putting an end to racially-loaded terms in marketing
    Gender & diversity

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

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  12.    Customer experience in the world’s “new normal”
    Consumer insight

    Customer experience in the world’s “new normal”

    How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…

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