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  1.    Platforms and transparency
    Self-regulation

    Platforms and transparency

    The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…

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  2.    Sourcing’s diversity power
    Gender & diversityAgency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  3.    In the spotlight: Estonian Marketing Association’s Liis Tippel

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Meet Liis Tippel, CEO of TULI

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  4.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Gender & diversityBrand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  5.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

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  6.    Change in 2020 extends beyond marketing

    Change in 2020 extends beyond marketing

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…

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  7.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Gender & diversity

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  8.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

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  9.    Client views on developing creative in-house
    Agency rosters

    Client views on developing creative in-house

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

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  10.    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    Meet Ediri Ose-Ediale, Executive Secretary of ADVAN

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  11.    Top take-outs from The World in 2021 with The Economist
    Consumer insight

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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  12.    What are you looking for in the Global Marketer of the Year 2020?
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"