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  1.    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    Meet Holger Wilcks, CEO of Dansk Annoncørforening

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  2.    WFA Predictions 2020

    WFA Predictions 2020

    The WFA team share their predictions for what the next 12 months hold for brands.

    Read more about "WFA Predictions 2020"
  3.    Global Marketer of the Year shortlist profiled

    Global Marketer of the Year shortlist profiled

    The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.

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  4.    In the spotlight: ABA Brazil’s Sandra Martinelli

    In the spotlight: ABA Brazil’s Sandra Martinelli

    Meet Sandra Martinelli, Executive President of the Brazilian…

    Read more about "In the spotlight: ABA Brazil’s Sandra Martinelli"
  5.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  6.    Can blockchain solve some of marketing’s biggest problems?
    Marketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a Read more about "Can blockchain solve some of marketing’s biggest problems?"

  7.    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…

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  8.    7 things to keep in mind when designing for integration
    Integrated marketingDigital transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…

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  9.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…

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  10.    Take-outs from the Data Protection Congress 2019
    Digital policyData collection & privacy

    Take-outs from the Data Protection Congress 2019

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in…

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  11.    Video gaming: Why it matters to non-endemic brand owners
    Gaming

    Video gaming: Why it matters to non-endemic brand owners

    We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…

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  12.    Steering Media from the Centre
    Media governance

    Steering Media from the Centre

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

    Read more about "Steering Media from the Centre"