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  1.    Consumer research needs an inclusive approach too
    Consumer insightData & analytics

    Consumer research needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  2.    10 years of Responsible Alcohol Marketing
    Alcohol marketingSelf-regulation

    10 years of Responsible Alcohol Marketing

    On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…

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  3.    Demystifying marketing effectiveness
    Marketing effectiveness

    Demystifying marketing effectiveness

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

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  4.    An unlikely destination
    Brand purposeBrand reputation

    An unlikely destination

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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  5.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Diversity & Inclusion

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  6.    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Brand safetyBrand safety

    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

    The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…

    Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"
  7.    Why brand safety matters
    Brand safetyBrand safety

    Why brand safety matters

    It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…

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  8.    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

    Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"
  9.    Insights from GARM’s Aggregated Measurement Report Volume 4
    Brand safetyBrand safety

    Insights from GARM’s Aggregated Measurement Report Volume 4

    GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…

    Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"
  10.    Bringing back the talent

    Bringing back the talent

    Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…

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  11.    Winning during inflation
    Brand reputationMarketing operations

    Winning during inflation

    With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…

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  12.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"