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  1.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

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  2.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

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  3.    Walking the talk on climate change

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

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  4.    In conversation with four marketing stars for the future
    Brand purposeBrand reputation

    In conversation with four marketing stars for the future

    WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…

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  5.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

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  6.    A look back at Cannes 2021
    Creativity

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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  7.    Learning from the Sourcing Board
    Marketing procurement

    Learning from the Sourcing Board

    Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…

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  8.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

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  9.    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    Meet Ľubomír Tuchscher, Executive Director of SZZV

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  10.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  11.    Inclusive equals results
    Diversity & Inclusion

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

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  12.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

    Read more about "Industry’s unprecedented show of unity to tackle DEI"