Posts about Opinions

Related content

  1.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

    Read more about "12 predictions for 2022"
  2.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  3.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  4.    WFA CEO: “2021 was a watershed year for marketing”

    WFA CEO: “2021 was a watershed year for marketing”

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…

    Read more about "WFA CEO: “2021 was a watershed year for marketing”"
  5.    Reversing the decline in advertising effectiveness
    Content marketingCreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

    Read more about "Reversing the decline in advertising effectiveness"
  6.    Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC

    Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC

    Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"
  7.    Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated

    Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated

    Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"
  8.    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"
  9.    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"
  10.    Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company

    Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company

    Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company"
  11.    Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

    Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

    Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"
  12.    Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group

    Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group

    Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group"