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  1.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  2.    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association

    Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"
  3.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

    Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"
  4.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  5.    Gender equality in marketing: are we making progress fast enough?
    Diversity & Inclusion

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  6.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

    Read more about "Delivering diversity is a must-pass test"
  7.    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    Meet Lindsay Mouat, CEO of ANZA

    Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"
  8.    COVID has re-emphasised how brands must serve society

    COVID has re-emphasised how brands must serve society

    Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…

    Read more about "COVID has re-emphasised how brands must serve society"
  9.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  10.    Defining world-class standards for marketing procurement
    Marketing procurement

    Defining world-class standards for marketing procurement

    To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…

    Read more about "Defining world-class standards for marketing procurement"
  11.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  12.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

    Read more about "Six partner predictions for 2021"