CMO: The impossible job?
Has CMO become an impossible job? Five industry leaders share their view.
Green claims rules could be good for brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
Marketing’s new ways to deliver value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
Diversity & Inclusion
Six WFA partner predictions for 2024
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…
Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…
Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
Successes in a tough year
The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
The big themes for 2024
The WFA’s experts identify five areas for action in the year to come.
COP28 – over to business
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…