In the spotlight: Danish Association of Advertisers’ Holger Wilcks
Meet Holger Wilcks, CEO of Dansk Annoncørforening
WFA Predictions 2020
The WFA team share their predictions for what the next 12 months hold for brands.
Global Marketer of the Year shortlist profiled
The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
In the spotlight: ABA Brazil’s Sandra Martinelli
Meet Sandra Martinelli, Executive President of the Brazilian…
2019: the year of heightened brand accountability
Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
Marketing technologyMarketing technology
Can blockchain solve some of marketing’s biggest problems?
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a Read more about "Can blockchain solve some of marketing’s biggest problems?"
Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…Integrated marketingDigital transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…Agency management
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…Digital policyData collection & privacy
Take-outs from the Data Protection Congress 2019
WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in…Gaming
Video gaming: Why it matters to non-endemic brand owners
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…Media governance
Steering Media from the Centre
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.