2019: the year of heightened brand accountability
Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
Marketing technologyMarketing technology
Can blockchain solve some of marketing’s biggest problems?
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…
Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…
Integrated marketingDigital transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
Digital policyData collection & privacy
Take-outs from the Data Protection Congress 2019
WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in…
Video gaming: Why it matters to non-endemic brand owners
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
Steering Media from the Centre
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
Gender & diversity
WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…
Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
What does it take to become WFA’s Global Marketer of the Year?
Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the…
Gender & diversity
Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…