Related content
-
Diversity & InclusionSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
-
Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…
-
Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…
-
Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
-
Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
-
Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
-
Successes in a tough year
Read more about "Successes in a tough year"The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
-
The big themes for 2024
Read more about "The big themes for 2024"The WFA’s experts identify five areas for action in the year to come.
-
COP28 – over to business
Read more about "COP28 – over to business"The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
-
Keeping the faith in humanity (in marketing)
Read more about "Keeping the faith in humanity (in marketing)"This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
-
Agency review & pitchingPitch Management - Key Stages for Success
Read more about "Pitch Management - Key Stages for Success"Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
-
What marketers need from COP28
Read more about "What marketers need from COP28"2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…