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Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a successful pitch process that will set the business up for the future.
The new Pitch Management guide, the second in MediaSense's insight series, focuses on the key stages in a pitch management process, covering the milstones for advertisers to consider before running a media pitch.
The guide includes:
The study is available for members to download below: