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Benchmark: Scope of Work (SOW) Process
WFA member benchmark exploring the SOW process
Article details
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WFA
Benchmark
11 November 2024
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In this report, WFA members were asked a series of questions in relation to their marketing organisation's scope of work process. 28 member companies took part, all participants were in a marketing procurement role.
WFA members can download the report below.
Article details
-
WFA
Benchmark
11 November 2024
