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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
Read more about "Benchmark: Scope of Work (SOW) Process"WFA member benchmark exploring the SOW process
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Marketing capabilitiesMarketing operations
Knowledge Spotlight: Effective pitch
Read more about "Knowledge Spotlight: Effective pitch"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing structureMarketing operationsMarketing Matters in Asia-Pacific
Read more about "Marketing Matters in Asia-Pacific"Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for marketing and how to deliver better marketing. Rob Dreblow, WFA Global Head of Marketing Services, and Laura Forcetti, WFA Director, Marketing Services Asia-Pacific, and Global Sourcing, report back.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technologyWFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
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CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Content marketingMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing technologyCMO ForumDigital media transformationMarketing operationsMarketing technologyWFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.
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Marketing capabilitiesMarketing operationsNavigating the Complexity of Marketing Capability Measurement
Read more about "Navigating the Complexity of Marketing Capability Measurement"Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she outlines the latest report from the WFA Marketing Capability Forum.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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CMO ForumMarketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration
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CMO ForumDigital media transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.
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CMO ForumMarketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
