Spotlight: Housekeeping: In-house agency trends and challenges

Following the publication of the Global Trends in Creative In-Housing report, WFA hosted a panel-style webinar, which brought together three in-house agency leaders: Jane Labuschagne, VP Head of LEGO Agency Americas at LEGO; Troels Bjorn Thorn, Sr. Director, Head of Brand & Reputation + THE AGENCY at ORSTED; and Shannon Kalkstein, Sr. Global Director, U-Studio at Unilever.

The session includes a brief overview of the report, as well as a thought-provoking discussion from our panel on various related topics including: handling increased workloads, working with external partners, measuring success, key takeaways and more.

• Resources from the session:
  Report: In-housing set for rapid and continued growth at major multinationals. Link here.