Benchmark: KPI Dashboard
Marketing Organisation & Strategy
1 minute read
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration
Article details
-
WFA
Benchmarks & surveys
25 July 2023
Share this post
A WFA member is considering building a KPI measurement dashboard that houses key brand performance indicators and brand measurements in one place to help ensure better visibility of performance and a consistent view across the business. Elements to consider: the WFA member is looking to layer its dashboard potentially on the basis of profit, sales, growth indicators, campaign research, etc.
The member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and is seeking inspiration. Do you have experience with something like this? If so, would you be able to answer the following questions as part of a related industry benchmark?
- Could you describe what such a KPI dashboard in your organisation looks like and what layers are included? (i.e. what kind of data is included and in which kind of format is it shared?)
- Did you create this dashboard manually or did you utilise automation?
- Who in your company manages the collation? Please share general title/function information.
- When do you share this data?
- Do you have any additional thoughts or references regarding the creation and management of a KPI dashboard?
We received fewer than 10 responses to this benchmark, all non-competitors in differing industries.
WFA members can download the report below.
Article details
-
WFA
Benchmarks & surveys
25 July 2023
