Spotlight: The Timeless Importance of the Show

It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.

We find ourselves in an age of salesmanship, and now a return to showmanship is needed. Join Orlando Wood, author of Lemon and Look out (IPA) for a deep dive on what showmanship advertising looks like, and how embracing emotion, humour, and entertainment can set you on the path to growth and profit.

WFA members can access the recording and Orlando’s presentation below.