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  1.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

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  2.    Increasing e-commerce effectiveness in APAC with enablers

    Increasing e-commerce effectiveness in APAC with enablers

    Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…

    Read more about "Increasing e-commerce effectiveness in APAC with enablers"
  3.    Happily Ever After? Promoting Climate Storytelling at COP28

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

    Read more about "Happily Ever After? Promoting Climate Storytelling at COP28"
  4.    Marketing capability: the soft reply to a hard question
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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  5.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

    Read more about "Pitch Smart - A Study by MediaSense"
  6.    The Marketer's Forecast 2024

    The Marketer's Forecast 2024

    MediaLink's global annual survey of 400+ marketing leaders

    Read more about "The Marketer's Forecast 2024"
  7.    The most exciting thing about marketing right now…

    The most exciting thing about marketing right now…

    With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…

    Read more about "The most exciting thing about marketing right now…"
  8.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

    Read more about "Are advertisers growing up and slowly embracing aging?"
  9.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

    Read more about "The Digital Services Act: changing the rules of the (advertising) game?"
  10.    Top priorities for Global Marketer of the Year nominees

    Top priorities for Global Marketer of the Year nominees

    With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…

    Read more about "Top priorities for Global Marketer of the Year nominees"
  11.    Bad health is bad for business
    Alcohol marketingFood marketingMarketing to children

    Bad health is bad for business

    Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…

    Read more about "Bad health is bad for business"
  12.    Will AI boost DEI efforts in advertising or destroy them?
    Diversity & InclusionAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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