Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
Article details
-
WFA
Share this post
Under Morgan’s leadership, McDonald’s has been implementing several omnichannel solutions to address different market challenges and consumer behaviours, while all the while focusing on technology and maintaining a human touch.
These are all the shortlisted candidates for the 2023 WFA Global Marketer of the Year Award:
- Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
- Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures, McDonald’s
- Aude Gandon, Global Chief Marketing Officer, Nestlé
- Marcel Marcondes, Global Chief Marketing Officer, AB InBev
- Lisa McKnight, EVP, Chief Brand Officer, Mattel, Inc.
Vote for your favourite
You can now vote for Morgan or another shortlisted candidate to be named Global Marketer of 2023. Voting closes January 28.
Article details
-
WFA