Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Lisa talks to us about 2023: toys made from ocean-bound plastic, girl empowerment and, of course, Barbie. In partnership with The Drum.
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At Mattel, Lisa has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market. Most recently, Lisa oversaw more than 100 brand collaborations in the build-up to the release of the Barbie movie, a marketing success that saw brand sales worldwide increase 16% year-on-year, and a 26% increase in North America.
These are all the shortlisted candidates for the 2023 WFA Global Marketer of the Year Award:
- Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
- Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures, McDonald’s
- Aude Gandon, Global Chief Marketing Officer, Nestlé
- Marcel Marcondes, Global Chief Marketing Officer, AB InBev
- Lisa McKnight, EVP, Chief Brand Officer, Mattel, Inc.
Vote for your favourite
You can now vote for Lisa or another shortlisted candidate to be named Global Marketer of 2023. Voting closes January 28.
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