Criteria

Global Marketer of the Year 2020

Global Marketer of the Year 2020

Criteria

The WFA Global Marketer of the Year seeks to identify the person in a global or regional role who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.

Who can nominate: 

Any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the ‘Nominate now’ button on this page. Additionally,  our expert jury of global marketers and industry experts can nominate those they think deserve wider recognition.

Who should be nominated:

This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.

We believe that the best global and regional marketers, even in the exceptional circumstances of 2020, should show outstanding leadership in three key areas.

  1. Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.
  2. Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals.
  3. Delivering inspiring work that genuinely makes a difference, be that culturally, for the business or for society as a whole.

All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.

There are no entry fees. 

For details on the judging process click here.

Timeline

Call for nominations

September 30 - October 25

Call for votes

December 3 - January 31

Winner announced

Early February 2021

Andrew Garrihy, Global Chief Brand Officer, Huawei Consumer Business Group

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Fernando Machado, Global CMO, RBI

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Lisa McKnight, SVP, Global Head of Barbie and Dolls Portfolio, Mattel

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Ivan Pollard, SVP, Global CMO, General Mills

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Marc Pritchard, Chief Brand Officer, P&G

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Jane Wakely, Lead CMO, Mars

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