Criteria

Global Marketer of the Year 2021

Celebrating global and regional marketers who have been truly making a difference

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<p>Global Marketer of the Year 2021</p>

Criteria

The WFA Global Marketer of the Year seeks to identify the person in a global or regional role who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.

Who can nominate: 

Any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the ‘Nominate now’ button on this page. Additionally, our expert jury of global marketers and industry experts can nominate those they think deserve wider recognition.

Who should be nominated:

This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.

We believe that the best global and regional marketers should show outstanding leadership in four key areas:

  1. Driving initiatives which contribute towards sustainable business growth;
  2. Optimising their global marketing organisation, including working more effectively with partners;
  3. Delivering stand-out innovation and creativity;
  4. Playing an industry leadership role, for example around furthering the Diversity & Inclusion agenda.

All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.

There are no entry fees. 

For details on the judging process click here.

Timeline

Call for nominations

September 9 - October 10

Call for votes

November 18 - December 31

Winner announced

January 2022

Media partner

For more information or questions, please contact us