ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change faster
Share this post
DSAD is one of ANFO’s longest-running conferences and is recognised as one of the most important industry events for Norwegian marketers, featuring renowned local and international marketing thought leaders as well as brand success stories as sources of insight and inspiration.
Speakers for this year’s edition included: Kjersti Fløgstad, CEO of the Nobel Peace Centre, who shared how sustainability and community involvement can help redefine a company's goals and ambitions; Stefan Engeseth, marketing lecturer and author of ‘Sharkonomics’, who spoke about why companies need to move like sharks to survive; and Samuel Scott, marketing expert and journalist, who talked about media planning in 2021 and beyond.
The results of ANFO’s Advertiser Report (DSAR) - an annual survey on the current state of the advertising industry in Norway - were presented during the event. It found that uncertainty defines marketing plans in 2021 as result of the pandemic, with many companies cutting back on their media investments and instead investing more on their own channels. The report highlighted how crucial it is for companies to have the willingness and ability to change faster and more frequently than ever before.