The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Updates & industry initiatives from the NAC network
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Slovenia hosts first major hybrid event in the Adriatic region
Read more about "Slovenia hosts first major hybrid event in the Adriatic region"SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually
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Brand purposeSustainabilityUK ad industry launches initiative to eliminate negative environmental impact of production
Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Advertising & policyCross-media measurementGCC association launches cross-media measurement initiative
Read more about "GCC association launches cross-media measurement initiative"ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl
Read more about "In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl"Meet Hanna Riberdahl, CEO of Sveriges Annonsörer
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Marketing technologyMarketing technology
Norwegian association unveils new adtech and martech guidance
Read more about "Norwegian association unveils new adtech and martech guidance"ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape
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Brazilian association explores the role of customer service in consumer-brand relationships
Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"ABA study aims to help marketers understand the importance of customer service channels in the survival of brands
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Inclusive marketingAdvertising & policyUnstereotype Alliance launches UK chapter
Read more about "Unstereotype Alliance launches UK chapter"Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP
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Irish association welcomes new president
Read more about "Irish association welcomes new president"Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI
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Pakistan holds first virtual Effie Awards
Read more about "Pakistan holds first virtual Effie Awards"Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters
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Inclusive marketingAdvertising & policyDutch ad industry launches diversity fund and programme
Read more about "Dutch ad industry launches diversity fund and programme"bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands
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Inclusive marketingAdvertising & policyGCC association to LEAD change in the ad industry
Read more about "GCC association to LEAD change in the ad industry"ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry
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Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"ANDA Colombia Executive President recognised for leadership in the marketing industry
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Paraguay association elects new board
Read more about "Paraguay association elects new board"Carlos Jorge Biedermann re-elected as President
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Just Eat CEO named ISBA president
Read more about "Just Eat CEO named ISBA president"Peter Duffy is the new President of the UK association
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Portuguese association appoints new president
Read more about "Portuguese association appoints new president"Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN
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National associations mobilise to support media outlets
Read more about "National associations mobilise to support media outlets"How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the media sector.
Last update: June 30, 2020 -
In the spotlight: Marketing Association of South Africa’s Brian Yuyi
Read more about "In the spotlight: Marketing Association of South Africa’s Brian Yuyi"Meet Brian Yuyi, CEO of MASA
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Marketing effectivenessSwedish advertisers publish new guidance for marketing effectiveness
Read more about "Swedish advertisers publish new guidance for marketing effectiveness"Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
