Norwegian association unveils new adtech and martech guidance

With advertisers spending more on martech than ever before and increasing uncertainty on these investments in light of Covid-19, the Norwegian Association of Advertisers (ANFO) recently launched new services to help their members navigate this space.

Adtech and martech have long been on top of ANFO’s agenda, with an existing ‘Adtech Programmatic’ working group and trainings and events in the past that have catered to these topics. The association launched the ANFO MarTech Stack Check which offers its members up to two hours of free martech advice from their in-house experts. This is accompanied by the ANFO Tech Radar, an information hub that features news, opinions, guides, webinars, videos and podcasts on everything adtech and martech.

ANFO also recently launched the ANFO Martech Academy in collaboration with Omnicom Media group, which will provide marketers with a practical framework to help build their martech strategy, strengthen their in-house capabilities and optimise their work processes. The academy is composed of four modules and will be conducted from August 20 to September 9. This will be followed by the Martech 2020 hybrid conference on September 10.

For more information, contact ANFO.