Colombian association shines a light on the digital media ecosystem

The National Association of Colombian Advertisers (ANDA Colombia) recently released new guidance to help marketers navigate the digital media ecosystem.

Developed by the association’s Marketing Innovation Committee, the guide aims to serve as a useful reference for their members and marketers and as input to develop future voluntary commitments to be adopted and promoted by all stakeholders in the Colombian marketing industry. It highlights trends, case studies and best practices on data privacy, data sources, brand safety, ad fraud and programmatic.

This guide is part of ANDA Colombia’s roster of activities to celebrate their 40^th anniversary and their mission to champion advertising self-regulation. In February, they released a guide on adequate gender representation in advertising.

For more information, contact ANDA Colombia.