Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Full-funnel media planning – perspectives from global media leads
Read more about "Full-funnel media planning – perspectives from global media leads"Improving measurement and attribution across the customer journey is the top benefit behind full funnel strategies.
-
Cross-media measurementHaloHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - June 2025 meeting
-
Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
-
Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - April meeting
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - February Meeting
-
Cross-media measurementHalo
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - December 2024 meeting
-
Cross-media measurementMedia & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
WFA Outlook report: Media inflation set to rise in 2025 and 2026
Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"9 out of 10 top global markets expected to see prices rise more than in 2024.
-
Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
-
Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
-
Cross-media measurementMedia price inflation falls marginally in WFA Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.
-
Cross-media measurement
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
-
Cross-media measurementMarketing technologyHaloMarketing technologyWe’re ready for a return to Reach and Frequency
Read more about "We’re ready for a return to Reach and Frequency"A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout.
-
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working alongside current chair Isabel Massey, VP Global Media & Content at Diageo.
-
Cross-media measurement
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
-
Media budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.
-
Privacy & techPrivacy Spotlight: India
Read more about "Privacy Spotlight: India"An in-depth overview of recent privacy developments in India impacting brand advertisers.
-
Privacy & techSpotlight: An update on Google’s Privacy Sandbox
Read more about "Spotlight: An update on Google’s Privacy Sandbox"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
-
Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
