NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    CEO

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

    Show more
  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1.    Dutch ad industry launches diversity fund and programme
    Advertising & policyInclusive marketing

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands

    Read more about "Dutch ad industry launches diversity fund and programme"
  2.    GCC association to LEAD change in the ad industry
    Advertising & policyInclusive marketing

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry

    Read more about "GCC association to LEAD change in the ad industry"
  3.    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

    Read more about "Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia"
  4.    Paraguay association elects new board

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

    Read more about "Paraguay association elects new board"
  5.    Just Eat CEO named ISBA president

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

    Read more about "Just Eat CEO named ISBA president"
  6.    Portuguese association appoints new president

    Portuguese association appoints new president

    Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN

    Read more about "Portuguese association appoints new president"
  7.    National associations mobilise to support media outlets

    National associations mobilise to support media outlets

    How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the media sector.
    Last update: June 30, 2020

    Read more about "National associations mobilise to support media outlets"
  8.    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    In the spotlight: Marketing Association of South Africa’s Brian Yuyi

    Meet Brian Yuyi, CEO of MASA

    Read more about "In the spotlight: Marketing Association of South Africa’s Brian Yuyi"
  9.    Swedish advertisers publish new guidance for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  10.    U.S. ad industry calls for immediate action on diversity and inclusion
    Advertising & policyInclusive marketing

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

    Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"
  11.    Unstereotype Alliance launches in Japan
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Japan

    Founding members are Japan Advertisers Association (JAA) and Nikkei

    Read more about "Unstereotype Alliance launches in Japan"
  12.    UK ad industry unveils new inclusion group and hub
    Advertising & policyInclusive marketing

    UK ad industry unveils new inclusion group and hub

    ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives

    Read more about "UK ad industry unveils new inclusion group and hub"
  13.    ISBA investigates the UK’s programmatic supply chain

    ISBA investigates the UK’s programmatic supply chain

    UK advertiser association publishes study on transparency in programmatic advertising

    Read more about "ISBA investigates the UK’s programmatic supply chain"
  14.    Swedish ad industry join forces to develop standards for media buying
    Advertising & policyCross-media measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

    Read more about "Swedish ad industry join forces to develop standards for media buying"
  15.    National associations see significant budget cuts among advertisers, but slight optimism looming

    National associations see significant budget cuts among advertisers, but slight optimism looming

    Associations in Belgium, Bolivia, Denmark, France, Norway, Portugal, Spain and Sweden survey COVID-19’s impact on their members

    Read more about "National associations see significant budget cuts among advertisers, but slight optimism looming"