UK ad industry unveils new inclusion group and hub

With diversity and inclusion increasingly on the agenda and companies reviewing their ways of working in light of Covid-19, ISBA together with the Advertising Association and IPA recently launched a new Inclusion Group. The group aims improve diversity in the UK’s advertising industry through its workforce and creative output.

As a first step, the group created UK Advertising Needs You, a hub that showcases industry-led diversity and inclusion schemes and initiatives, as well as guidance and useful resources for employers and individuals.

The Inclusion Group is chaired by Kathryn Jacob, CEO of Pearl & Dean and will meet on a monthly basis. Members include:

• Bobi Carley, Head of Media, ISBA
• Sharon Lloyd Barnes, Commercial Director, Advertising Association
• Leila Siddiqi, Associate Director, Diversity, IPA
• Jerry Daykin, EMEA Media Director, GSK
• Zaid Al-Qassab, CMO, Channel 4
• Ali Hanan, Founder and CEO, Creative Equals
• Sarah Jenkins, Managing Director, Saatchi & Saatchi
• Jane English, Business Director, 4creative

Bobi Carley, ISBA Head of Media, said: “ISBA is working with our network of brands to drive representation of modern society in both media/creative output and marketing communications. We are delighted to be working together with the AA, the IPA and other industry bodies to ensure this is an industry-wide initiative that drives tangible, positive change.”

For more information, contact ISBA.