GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry
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The Advertising Business Group (ABG) recently launched LEAD (Learn, Engage, Activate and Drive) – a new initiative that aims to drive change in the advertising and marketing industry in the Gulf region and reflect ABG’s commitment to deliver actionable insights that translate into measurable, meaningful progress.
Launched in partnership with Dubai-based media company Mediaquest and their MENA Effie Awards, LEAD will address issues that matter most to marketers by championing responsible advertising and providing a platform for the industry to work together and share insights and best practices. It will focus on four key areas:
- Learn the latest industry best practices;
- Engage with key stakeholders to promote collaboration;
- Activate projects that measurably improve the industry; and
- Drive the agenda and industry forward.
LEAD was kicked off in June with a webinar on ad fraud with Dr Augustine Fou. Other issues the ABG initiative will cover are responsible marketing to children, consumer experience and gender stereotypes in advertising.
For more information, contact ABG.