Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
Agency rostersProductionMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021
Marketing procurementData collection & privacy
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
WFA CEO: “Build Back Better has started”
An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
Marketing technologyMarketing technology
Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
Audience measurementMedia measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
Ad fraud & verification
How ‘viewable’ is your market? 10 trillion impressions provide some answers
In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
Brand safetyBrand safety
Industry experts on the next steps for brand safety
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…