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Brand safetyMedia transparencyBrand safety
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A new report published on November 28th, based on data from Adalytics (an ‘Ad quality and transparency platform’),…
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Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
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Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
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ChannelsOrganisation & structure
Media Forum Overview – Taking a Deeper Dive into Retail Media
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Digital policy
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Broadcast TV drives global media price inflation
WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…