Posts about Media

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1. 
   Event reports

   31 May 2024
   Organisation & structure

   Media Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

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2. 
   Event reports

   22 May 2024
   Media transformation

   Media Forum Connect, Toronto, May 2024

   WFA

   Overview of the WFA Media Forum meeting, held in Toronto as part of WFA’s Forum…

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3. 
   Videos & webinarsReports & whitepapers

   6 May 2024
   Media transformation

   Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

   Matt Green

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

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4. 
   Event reports

   26 April 2024

   CMO Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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5. 
   Event reports

   18 April 2024
   Media transformationMarketing effectiveness

   WFA Media Forum March 2024: Forum Connect Amsterdam

   WFA

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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6. 
   Videos & webinars

   8 April 2024
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   WFA

   Introduction to WFA AI Community & Retail Media deep dive.

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7. 
   Reports & whitepapers

   26 February 2024
   Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

   Brands are trailing on data transformation

   Tom Ashby

   If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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8. 
   Videos & webinars

   16 February 2024
   ProgrammaticMedia literacy

   Spotlight: ANA Programmatic Media Supply Chain Study

   WFA

   Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

   Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"
9. 
   Videos & webinars

   26 January 2024
   Marketing effectiveness

   WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

   WFA

   The first meeting of the WFA Media Community in 2024.

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10. 
    Event reports

    18 December 2023
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    WFA

    Overview of the Media Forum held in New York City in November 2023

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11. 
    Briefings & position papers

    29 November 2023
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    Open to WFA members only

    WFA

    Please note that GARM was discontinued on August 8. See more here.

    21 December 2023, an update on the article published…

    Read more about "WFA response to Adalytics report on Google Search advertising"
12. 
    Event reports

    23 October 2023
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    WFA

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"