Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

WFA’s Outlook is the industry’s reference point for global annual media cost inflation and deflation. Mark Gallagher, OMG’s pricing supremo (and one of the contributors to Outlook), will provide a detailed account of how the global media market is expected to evolve in the coming months and years.

If you’re focused on media pricing and budget management – this is not one to miss. 

WFA members can view the recording below:

We’re pleased to share the latest WFA Media Price Inflation Forecast report, covering 2023 and 2024. You can find the data in Excel format here with a useful summary here and comments from contributors here. This report is compiled from media price forecasts provided by nine participants covering fourteen media channels and thirty-four markets. Many thanks to all.