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OUTLOOK is an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help clients, and the industry at large, plan their media budgets and control their own exposure to inflation.
Particular thanks to the following companies for contributing data to power our latest aggregated update of 2022:
Cortex Media, Dentsu, Ebiquity, Havas, IPG, Media Path, Omnicom Media Group, Publicis
Cortex Media and Ebiquity played an additional key role to help introduce clearer criteria by which data contributors should provide their forecasts which is driving more accurate aggregated reporting.
Cortex and Ebiquity also joined forces with WFA to drive the data collection and contributor follow-up process associated with the exercise.
We are tracking price evolution across the top 31 ad spending markets and across multiple media channels. Data updates will be done twice per year (in H1 and H2).