Spotlight: The Future of Media Agency Remuneration
Media
1 minute read
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
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Matt Green
Videos & webinars
18 November 2024
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WFA and MediaSense have partnered on an exclusive study into the evolution of media agency remuneration models—and how renewed advertiser expectations on accountability, transparency, talent and incentivisation are driving a huge desire for change.
The webinar unpacks a number of key themes around how to better fund and incentivise talent, the impact of AI, and the challenges facing advertisers and agencies as they aspire towards a better model.
WFA members can view the recording below:
Find attached below the webinar's presentation deck and the MediaSense report - The Future of Agency Remuneration.
Article details
-
Matt Green
Videos & webinars
18 November 2024