Media Board, Cannes, June 2024
Overview of the WFA Media Board meeting, held in Cannes in June 2024
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WFA’s Media Board aims to drive positive transformation within the global media ecosystem by driving changes outlined in WFA Global Media Charter. The Board provides strategic guidance and thought leadership to maximise the outcomes of the workstreams identified.
The focus of the session in Cannes was on Code of Conduct within the 3Cs WFA workstream (Contract, Compensation, Code of Conduct). 18 media leaders plus representatives from each of the five major agency holding companies joined the session.
The group discussed whether the WFA’s proposed workstream would help alleviate some of the friction in the industry, believing it could help with behavioural challenges; communication; and becoming a point of pride in relationships.
For further details please contact Matt Green or Tom Ashby (contact details below) and to access the meeting overview, please download below:
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WFA