The first meeting of the WFA Media Community in 2024.
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WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule.
- The WFA Media Forum Chair Isabel Massey, from Diageo shared some of the work. Diageo have completed to widen the accessibility of creatives.
- Phil Smith from ISBA widened this topic to discuss the Accessibility Alliance.
- Mathias Chailou shared the groundbreaking work on sustainability from L'Oreal.
- Craig Fryer, from Reckitt provided details on sustainability within the GARM program.