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Media measurement
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WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
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Data & analyticsData collection & privacyData-driven marketing
WFA Survey: A Closer Look at Data Clean Rooms
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Ukraine media market showing surprising resilience
Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness
WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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Media measurementMedia literacy
MediaSense and WFA announce Media Transformation partnership
Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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ChannelsMedia governanceMarketing operations
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…