WFA Survey: A Closer Look at Data Clean Rooms
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation.
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A Data Clean Room (DCR) is defined as:
“A secure and isolated technology environment that allows multiple companies (e.g. an advertiser and a publisher and/or a retailer) to securely share their data while complying with current regulations and enforcing data governance.”
We have run a survey exercise to determine best practices and possible efficiencies when looking at Data Clean Room strategies.
- 14 members responded to the survey overall.
- Almost 79% of respondents described their area of responsibility as global.
You can download the results below.