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Inspiration for the media and marketing agenda in 2023.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
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Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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WFA Benchmark: Media Ad Servers in a Constantly changing environment
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Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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Audience measurementChannelsMedia transparency
People first measurement
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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ProgrammaticMedia measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Brand safetyBrand safety
Why brand safety matters
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…