WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

On the Agenda:                                                       

Media (as a force) for good

Ekaterina Kharitonova (Global Integrated Media and Measurement Leader, Bayer) shared how Bayer’s “Media for Good” strategy allows them to reduce their media carbon footprint, incorporate D&I into their media planning and buying and ensure that responsible media and brand safety are at the heart of everything they do.

Integrating D&I into your media activities

Surinder Phuller (Snr Director Digital, Media, Social & Insights, Hilton Worldwide) then provided stimulus for our round-table discussion by sharing how Hilton are integrating D&I into their media activities and described some of the challenges they faced along the way.

You can download the overview, deck (that we had permission to share) and agenda from the session below.