Why brand safety matters

Why brand safety matters

1 minute read

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It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.

Article details

  • Author:Stephan Loerke
    CEO, WFA
Expert opinion
14 November 2022

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Tags: Advertising & policyExpert opinionOpen to WFA members onlyMedia

Article details

  • Author:Stephan Loerke
    CEO, WFA
Expert opinion
14 November 2022