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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Brand safetyBrand safetyNew insights on platform safety trends through GARM’s latest measurement report
Read more about "New insights on platform safety trends through GARM’s latest measurement report"Please note that GARM was discontinued on August 8. See more here.
WFA’s Global Alliance for Responsible Media…
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Brand safetyBrand safetyAIGARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Brand safetyBrand safetyGARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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Brand safetyBrand safetyWhy brand safety matters
Read more about "Why brand safety matters"Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…
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Brand safetyBrand safetyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media…
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Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed,…
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Digital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM,…
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Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing…