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Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
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Brand safetyBrand safetyWhy brand safety matters
Read more about "Why brand safety matters"It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
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Brand safetyBrand safetyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
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Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
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Digital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Expansion formalises existing collaboration
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Brand safetyBrand safety
Ukraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Brand safetyBrand safetyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Brand safetyDigital policyBrand safetyDGX meeting overview (December 2021)
Read more about "DGX meeting overview (December 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
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Brand safetyBrand safetyABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Brazil advertiser association localises GARM framework to help combat harmful content
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WFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…