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Brand safetyBrand safety
GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse
Ahead of Cannes Lions, new adjacency standards are unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay;…
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Expansion formalises existing collaboration
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Brand safetyBrand safety
Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Brand safetyDigital policyBrand safety
DGX meeting overview (December 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
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Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Brazil advertiser association localises GARM framework to help combat harmful content
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Brand safetyBrand safety
Industry experts on the next steps for brand safety
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
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Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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Brand safetyBrand safety
Brand safety in the COVID-19 era
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…