GARM launches Generative AI and Metaverse brand safety playbook

GARM launches Generative AI and Metaverse brand safety playbook

Industry issues
1 minute read

Please note that GARM was discontinued on August 8. See more here.

GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help advertisers navigate these innovations. Although these are two distinctive technologies, GARM wants to put brand safety at the heart of their development before practices can become established that expose advertisers to reputational risk.

Article details

  • Author:WFA

    WFA

NewsReports & whitepapers
22 June 2023

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Associated topics

Tags: Industry issuesAIBrand safetyBrand safetyOpen to WFA members onlyNewsReports & whitepapers

Article details

  • Author:WFA

    WFA

NewsReports & whitepapers
22 June 2023

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