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GARM launches Generative AI and Metaverse brand safety playbook
Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help advertisers navigate these innovations. Although these are two distinctive technologies, GARM wants to put brand safety at the heart of their development before practices can become established that expose advertisers to reputational risk.
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WFA
NewsReport
22 June 2023
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Article details
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WFA
NewsReport
22 June 2023
