Posts about Metaverse

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  1.    GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse
    Brand safetyBrand safety

    GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse

    Ahead of Cannes Lions, new adjacency standards are unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay;…

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  2.    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Digital transformationMarketing technologyMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…

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  3.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

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  4.    Spotlight: Marketing in the Metaverse
    Gaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

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