GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content.
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Twitter has been a member since the organization was brought together by advertisers in June 2019 and has been a partner with GARM in developing industry standards and applying them to its platform.
Effectively removing harmful content from ad-supported media is a challenging endeavor that requires consistent support, investment and innovation.
Brand safety is non-negotiable for advertisers. The industry has come a long way in developing industry standards that drive increased transparency and control in the interests of consumer safety.
Despite the transition in ownership, we expect Twitter to uphold its previous commitments to GARM and continue to engage with GARM. We are monitoring Twitter’s actions, such as setting up a content moderation review panel, and assessing their design, governance, and potential to improve implementation of digital media safety best practice. We will share these views with members, as we have with previous events.
GARM members will continue to leverage such insights as part of their own independent assessments and decision-making processes.
Orginal photo by Debbie Rowe - Own work, CC BY-SA 4.0.
WFA's position was referenced in a Financial Times article of 31 Oct.