Media Forum Connect meeting overview (November 2023)

WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule. 

On this occasion, 35 of WFA's media leaders came together to  discuss their work regarding Better Marketing Effectiveness. 

On the agenda: 

1. Guest speaker: Byron Sharp, on marketing myths which refuse to die 

2. Developing the right culture (member presentation from Kellanova) 

3. Collecting the right data, using the right models and measuring using the right metrics (member presentations from ABInBev and Perfetti van Melle) 

4. Workshops to help members along their path to better Marketing Effectiveness 

Our next WFA Forum Connect will be held in Amsterdam on Wednesday; 6th March 2024. The focus of the day will be on Integration.

Contact Tom Ashby (t.ashby@wfanet.org) for more information. 

WFA members can download member presentations from ABInBev and Perfetti van Melle below.