Halo CMM Community Townhall Meeting

The Halo Cross-Media Measurement Framework is a ground-breaking, advertiser-centric measurement approach designed to revolutionize how we understand and evaluate the impact of advertising across the diverse landscape of media channels.

In the October Townhall we covered the following: 

• An update on recent Halo developments from Matt Green (WFA)
• Martin Lawson (Origin) on progress towards Origin’s beta trials in the UK
• Sarah Mansfield (Unilever) on advertiser expectations from Halo and local prototypes (Origin/UK and now also Aquila/US)
• Last but not least, Andrew Bradford (Kantar) on how single-source cross media data is leveraged using Halo’s Privacy Enhancing Technologies, to produce VID models that bring 1P media data to life.

Find the recording of the latest Townhall here.

Resources & Learning

To enhance your understanding of the Halo program, we recommend exploring the following resources:

• Halo CMM Website: Your hub for all things Halo, including detailed program information, updates, and technical documentation.
• Halo Github Page: Open-source software code repository for Halo Measurement System
• North Star Principles: The guiding principles that shape the Halo program's approach to cross-media measurement.
• Halo Overview: A concise summary of the Halo program, its objectives, and key components.
• Webinars: Access previous recorded deep-dives here. And find previous Townhall recordings from June, April and February

 Why Attend the Townhall?

This virtual Townhall meeting is an exclusive opportunity for Halo community members and professionals from the media and marketing industry to stay at the forefront of advancements in cross-media measurement. Whether you are currently involved with the Halo program or keen on the latest industry developments, this Townhall is your gateway to:

• Latest Updates on the Halo Program: Get first-hand information on the product roadmap, progress, achievements, and future roadmap directly from the Halo team.
• Insights from Industry Experts: Hear from seasoned professionals about the impact of cross-media measurement on advertising effectiveness, market trends, and the privacy-first approach in data analytics.
• Local Market Highlights: Learn from the experiences of local market deployments in the US and the UK, including challenges, successes, and key learnings that can shape global practices.
• Community Engagement: Engage with like-minded professionals, share your insights, and contribute to the discussions that shape the future of media measurement.

 Registration

Join us to be part of this enlightening discussion. Register here to secure your spot in the next Townhall on December 10th 2024 and become a member of the Halo community. By registering, you will also subscribe to regular updates and insights from the Halo program.